Director of Sales

1. Sales Leadership and Revenue Generation•Develop and implement sales strategies targeting key markets (North America, Mexico, Europe) to maximize revenue from FIT, MICE, and destination weddings.•Maintain strong relationships with consortia, OTAs, wholesalers, and travel advisors to drive bookings and revenue.•Drive direct bookings through targeted campaigns, loyalty programs, and brand awareness initiatives.•Work closely with revenue management to optimize ADR, occupancy, and RevPAR through strategic pricing and segmentation.•Identify and capitalize on opportunities in the MICE and wedding segments, leveraging the property’s 10,000 sq. ft. of conference space and tailored packages.•Regularly conduct sales calls and participate in industry trade shows and events to represent the property.2. Marketing and Brand Positioning•Collaborate with contracted PR, social media, and digital marketing agencies to ensure consistent brand messaging and maximum exposure.•Oversee the development of compelling content, including website updates, blogs, and email campaigns, to target luxury travelers.•Lead efforts to position the property as a luxury all-inclusive destination in the market.•Develop targeted campaigns for specific market segments such as adults-only and family-friendly travelers.•Manage advertising budgets to maximize ROI and align with revenue goals.3. Team Leadership and Development•Recruit, train, and mentor a high-performing sales and marketing team.•Foster a culture of collaboration, accountability, and continuous improvement.•Set clear goals for the team and provide regular feedback and support to ensure success.•Lead weekly team meetings to review performance, address challenges, and align on strategy.•Provide ongoing training to ensure team members are well-versed in luxury travel trends, competitor analysis, and best practices.4. Stakeholder and Agency Management•Provide guidance and oversight to contracted PR, social media, and digital marketing agencies, ensuring deliverables align with the hotel’s objectives.•Collaborate with ownership and senior management to communicate progress, challenges, and opportunities.•Maintain strong relationships with tour operators, DMCs, and travel agents to ensure a steady flow of bookings.5. Operational Collaboration•Work closely with the General Manager and other department heads to align sales and marketing efforts with operational capabilities.•Partner with the F&B team to develop promotions and campaigns that highlight the hotel’s 18 dining outlets.•Support the events team in planning and executing high-profile MICE and wedding events to ensure guest satisfaction and repeat business.Key Performance Indicators (KPIs)Sales and Revenue Metrics•Room Revenue Growth: Year-over-year percentage increase in room revenue.•ADR and RevPAR: Performance against budgeted targets and competitive benchmarks.•Occupancy Rate: Achieving or exceeding budgeted occupancy levels.•MICE Revenue: Contribution of group business to total revenue.•Wedding Revenue: Growth in destination wedding bookings and associated revenue.Market Penetration and Channel Performance•Market Share (MPI): Achieving or exceeding market share within the competitive set.•Channel Mix Optimization: Reducing dependency on OTAs and increasing direct bookings.•Account Growth: Growth in the number of active consortia accounts, wholesalers, and repeat bookings.Marketing and Digital Performance•Website Traffic and Conversion: Growth in traffic and direct booking conversion rates.•Social Media Engagement: Growth in followers, engagement rates, and share of voice.•PR Exposure: Number of placements in key publications and ROI on PR initiatives.•Campaign ROI: Measurable returns on digital and offline marketing campaigns.Team Development and Retention•Employee Engagement Scores: Regular feedback and satisfaction surveys from the team.•Training Completion: Percentage of team members completing ongoing development programs.•Team Goal Achievement: Success in meeting individual and collective targets.