Director of Strategy

ABOUT USConscious Minds is an independent creative agency that exists to build a more human connection between brands and their audiences. We have offices in Pasadena, CA, and Portland, OR, and offer a remote-first work environment to our employees. Our clients include Apple, Google, Mars Petcare, Meta, Nike, Oakley, Starbucks, Uber Eats, Vans, Yahoo, and Zillow.We’re a people-first work culture, big on community, trust, transparency, and respect for one another. We operate as an integrated team from Strategy through Production, and everything in between.We are currently looking for a full-time Director of Strategy.Location: Hybrid - we are open to remote within the US. Please note this team travels 1-3x a month and that you are required to work PST.ABOUT THIS ROLEWe are looking for a visionary and results-driven Director of Strategy to lead the development of insight-led digital ecosystems and content strategies for our clients. This person is a hybrid thinker — part strategist, part technologist, part storyteller — who understands the evolving digital landscape and can translate cultural trends and audience behaviors into creative opportunities.The ideal candidate thrives in a fast-paced creative environment, leads with curiosity and clarity, and collaborates closely with clients, creatives, and cross-functional teams.What You'll DoLead strategy across client work — including campaign planning, social media, platform strategy, content strategy, digital experiences, and performance tracking.Partner with Creative Directors and Strategy teams to develop compelling, channel-specific ideas that resonate and perform.Provide audience, platform, and trend insights to inform creative thinking and direction.Develop and present strategic narratives that sell through big ideas and innovative thinking.Oversee and refine the strategy process and frameworks for the studio.Stay ahead of emerging platforms, tools, and technologies to ensure we’re bringing forward-thinking solutions to our clients.Lead a small team of strategists, analysts, or community managers (as applicable).Collaborate with data/analytics partners to develop measurement plans and optimize content based on performance.Serve as a thought leader and subject matter expert internally and with clients.Makes projections based on current trends and future expectations, and sets the strategic goals for the company.Ensures action and resource requirements are properly aligned to allow for goals to be metContinuously monitors company and market performance to determine if strategies need to be adjusted or new strategies should be introducedWho You Are10+ years of experience in digital, social, or content strategy at a creative agency, brand, or consultancy.Deep understanding of digital platforms (Instagram, TikTok, YouTube, Meta, etc.) and how people engage with content on each.Proven track record of shaping smart, culturally resonant, performance-driven work.Confident in leading client presentations and articulating a strong point of view.Adept at using data and audience insights to inform strategy and creativity.Experienced in working cross-functionally with creatives, producers, media teams, and clients.A natural leader and mentor with strong communication and collaboration skills.Nice to HaveExperience working on entertainment, fashion, lifestyle, or culture brands.Familiarity with tools like Sprout, Google Analytics, NetBase, Brandwatch, or similar.Knowledge of paid media strategy or influencer ecosystems.We are one of the most personal, hands-on, and creative companies in this industry. We are extremely high touch with our partners, team members, and creatives to ensure clarity, community, and output exceed expectations. Above all, we want versatile people with unique and diverse points of view who add meaningful value to the DNA of Conscious Minds and the brands we work with. We look forward to the opportunity of having you on the squad, growing the influence and profile of our team.BENEFITSHealth Care Plan (Medical, Dental & Vision)Retirement Plan (401k)Life Insurance (Basic, Voluntary & AD&D)Unlimited Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity, Paternity)Training & DevelopmentWork From Home/Hybrid Days