DTC Merchandising Specialist

【業務内容】10%DTC Growth strategyOutline profitable DTC growth plans for selected channels across category, price architecture and gender classification while maintaining appropriate style/SKU counts30%Seasonal assortments for DTC channelsLead seasonal development of Japan DTC assortments; ensuring assortments deliver the consumer requirements and financial targetsMaintain the style-color count targets seasonally, accounting for brand strategies, sales history, and trend for Ecom and Retail channelsAnalyze size level performance on Gender/ Business Unit level, and in partner with across functional members including allocation, suggest sized buy plans for ordering on style level.Partner with Ecom, Retail and Integrated planning teams to ensure seasonal forecasts reflect product initiatives, brand strategy, and demand plans. Work with cross-functional stakeholders to ensure the quantitative and qualitative feedback on the range is accurate and delivered in a timely mannerExecute the order entry for selected DTC channels.40%In-season monitoringWork with Ecom, Retail, Integrated Planning and Marketing teams to identify in-season opportunities by analyzing all retail metrics, by categories and stylesDrive weekly, monthly, quarterly and seasonal reporting against an initial plan. Lead the discussion on actions needed based on a gap between the initial plan and actual situations.Review weekly sales at style level and suggest decisions for promotions, price changes, re-buy needs, stock transfers etc, from each product situation perspective.15%Product AllocationDecide initial allocation for new products of selected channels (FPS, ECOM, and Outlet) as pre-seasonRequest product allocation to an assistant on the principles of ensuring right products, right quantity, right place and right time frame, in addition to stock back products depending on store capacity and product strategiesInstruct an allocation assistant to replenish stock per target parameters for maximizing profit and stock turnControl and Improve allocation process in conjunction with an allocation assistant, cross functional members and a warehouse staffRequest an allocation assistant to grasp the latest product delivery schedule and highlight important informationManage to review, analyze and propose adjustments to allocation plans, based on current trends, each channel's performance and feedback from DTC membersLead proactive transfer and consolidation for available stock to avoid miss business opportunities5%DTC Planning processCreate and develop the DTC specific GTM calendar, ensuring we are meeting all key deliverables seasonallyPrepare presentations for all stakeholders at key seasonal meetings.※副業禁止Education/CertificationsBachelor’s degree in Business, Marketing or EconomicsWork Experience 7+ years of Merchandising, or related experience in a performance Footwear & Apparel brand. DTC-specific Merchandising and Planning experience is preferred. Prefer to have the experience in sports brands but not a must-haveSkills/Competencies Highly analytical and metrics-driven. Proficient in excel data analytics and retail math. Possess a working knowledge of inventory management, profit planning, allocation Advanced level business acumen - continuously evaluates the DTC marketplace to creatively capitalize on opportunities and sharpen monthly, quarterly and seasonal plans. Ability to influence, work collaboratively, and gain consensus amongst peers and leadership. English level - high. Ability to read, write and speak professional English is needed Excellent time management, organizational, planning and project management skills. Must be flexible, collaborative, and has excellent relationship building skills Excellent in Microsoft Office, especially Excel including pivot tables and macros