E-Commerce & Digital Marketing Senior Manager/Lead (Interim-12 Months Fixed Term/Secondment Opportunity)

Job Title: E-commerce & Digital Marketing Senior Manager/LeadLocation: London, UK Hybrid – min 2 days a week office based (London, SE1 0LH)Brand: TatchaJob Type: Full-timeDirect report: Retention ManagerRole OverviewE-commerce & Digital Marketing Senior Manager/Lead for Tatcha UK, you will drive direct-to-consumer growth. You will lead digital marketing strategy, optimise ecommerce performance, and deliver seamless consumer experiences - balancing brand building with performance to achieve ambitious sales and retention goals.Key ResponsibilitiesStakeholder CollaborationAct as the central link across brand, marketing (local and global), operations, finance, and customer service.Align stakeholders around ecommerce priorities and ensure smooth execution of initiatives.DTC Strategy and TradingDefine and deliver digital marketing strategies to drive acquisition, retention, and loyalty.Own the DTC trading calendar, campaigns, and promotions to achieve sales targets.Optimise the customer journey - from site navigation to checkout - for maximum conversion.Ecommerce and UXLead site optimisation to deliver premium consumer experiences.Conduct regular web UX checks (navigation, checkout, new features) to identify improvements.Monitor trends and innovations to keep Tatcha ahead of ecommerce best practice.Performance MarketingManage agencies running paid search and social, ensuring efficient spend and ROI.Oversee full-funnel marketing from awareness to conversion, driving measurable growth.Data, CRM and ReportingManage platforms (Klaviyo, Shopify, GA4, Search Console) to unlock customer insights and improve targeting.Lead CRM initiatives to grow the database, personalise journeys, and boost retention.Build budgets and forecasts - track KPIs (CVR, AOV, revenue) with weekly and monthly reporting.Financial and TechnologyOwn the DTC P&L and analyse performance metrics and ROI to guide investment decisions.Recommend improvements to the ecommerce technology stack and ensure seamless integrations.QualificationsProven experience as a Digital Marketing or Ecommerce Manager, ideally within DTC.Strong grasp of digital strategy, paid media, CRM, website UX, and analytics.Skilled in agency management, budget planning, and performance reporting.Proficiency with Shopify, Klaviyo (or similar), and analytics tools.Excellent communicator with strong collaboration and stakeholder management skills.Analytical and data-driven, with a track record of delivering growth.Education And ExperienceBachelor’s degree in marketing, Business, or related field.5–7 years’ experience in ecommerce or digital marketing, with success in DTC growth.Future Fit Skills: Creativity, Consumer Experience, Problem SolvingWinning Behaviours: Care Deeply, Consumer Experience, Problem SolvingAs an equal opportunities’ employer, Unilever Prestige Hub Brands: REN/Murad/Kate Somerville/Living Proof/Tatcha is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/REN/Tatcha/Murad/Kate Somerville/Living Proof.