E-Commerce Manager (US Market)

At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services. Recognised as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents. About the Role We are looking for a passionate and entrepreneurial E-Commerce Manager to lead our online growth in the United States market, managing both Shopify and Amazon operations from our Singapore HQ. This role is ideal for a self-starter who thrives in dynamic, fast-growing environments, enjoys building from strategy to execution, and can collaborate effectively across diverse teams and time zones.The ideal candidate is data-driven, digitally savvy, and comfortable working across time zones to align with local partners, agencies, and internal stakeholders.Key ResponsibilitiesE-Commerce Strategy & GrowthDevelop and execute the overall e-commerce strategy for the US market across Shopify and Amazon platforms.Plan and drive initiatives that deliver traffic, conversion, AOV, and repeat purchase growth while upholding Hegen’s brand positioning and premium experience.Translate global brand direction into market-specific campaigns and merchandising plans tailored for US consumers.Platform Management (Shopify & Amazon)Oversee day-to-day store operations, product listings, promotions, inventory coordination, and performance tracking.Manage Amazon Seller Central, optimizing content, PPC campaigns, pricing, and compliance to enhance visibility and profitability.Maintain Shopify storefront experience, ensuring seamless navigation, mobile optimization, and consistent brand storytelling.Partner with logistics and operations teams to ensure timely fulfillment and an excellent customer experience.Data, Insights & OptimizationTrack and analyze key performance metrics (traffic, conversion, ROAS, CAC, retention).Conduct A/B testing, optimize product pages, and improve funnel performance based on insights.Prepare monthly business reviews and actionable recommendations to leadership.Cross-Functional CollaborationCollaborate closely with the Marketing, Creative, Commercial, and US Trade teams to align campaigns and launch calendars.Work across cultures and time zones to ensure global consistency while meeting local market needs.Partner with customer service and logistics teams to resolve consumer issues swiftly and maintain Hegen’s reputation for care and excellence.Innovation & Continuous ImprovementStay ahead of e-commerce trends, tools, and technologies to identify growth opportunities.Drive initiatives in CRM, reviews, and email marketing that strengthen loyalty and brand engagement.Experiment with new approaches in content, partnerships, and digital storytelling to bring Hegen’s mission to life online.RequirementsBachelor’s degree in Business, Marketing, or related field.5+ years of experience in e-commerce management, ideally with exposure to both Shopify and Amazon.Proven ability to develop data-driven strategies and execute with excellence.Strong analytical and problem-solving skills, with a bias for action.Excellent communication skills and cross-cultural collaboration abilities.A self-starter who is resourceful, adaptable, and thrives in a growing global environment.Passion for purpose-driven brands and a belief in Hegen’s mission to empower mothers worldwide.May be required to travel 1-2 times a year What we offer:A dynamic and fast-paced work environment that values creativity, collaboration, and innovation.The opportunity to shape and grow a leading brand with regional and global ambitions.Exposure to cross-functional projects that expand strategic and leadership capabilities.A supportive culture that encourages personal growth, career development, and continuous learning.At Hegen, we are deeply passionate about building a purpose-driven, inclusive, and collaborative workplace where every team member is empowered to thrive. We believe in nurturing personal growth, providing meaningful challenges, and creating opportunities for career advancement at every stage of your journey with us.Join us in realising our bold vision of impacting 100 million mothers worldwide through innovation, compassion, and excellence. If you’re inspired to make a difference and grow alongside a dynamic team, we would love to hear from you!Apply now to embark on an exciting career with Hegen. Alternatively, you may submit your resume and cover letter directly to careers@hegen.com.