East Coast Visual Merchandiser

Role Brief:The East Coast Visual Merchandiser (ECVM) is responsible for upholding and elevating The Wheat Company’s luxury visual standards across all East Coast retail locations. This individual will oversee the implementation of brand visual merchandising guidelines, ensuring consistency in presentation, storytelling, and customer experience. The ideal candidate is proactive, highly organized, and deeply attuned to both brand identity and regional clientele, balancing creativity with commercial awareness. This role requires frequent travel across East Coast stores and a hands-on approach to leadership, training, and execution.Responsibilities include, but are not limited to:Visual Execution & Store PresentationExecute and maintain WHEAT visual merchandising standards across all East Coast locations, ensuring displays are brand-aligned, commercially effective, and visually captivating.Design and install window displays, interior product presentations, and seasonal floor sets in alignment with corporate directives.Implement visual updates tied to product launches, promotions, holidays, and seasonal themes.Ensure all stores present a cohesive brand story while tailoring displays to local clientele and store performance insights.Strategic Planning & ReportingPartner with the buying team to plan seasonal product flows, identify key item placements, and align visual strategies with business priorities.Provide feedback and photo documentation after each store visit, summarizing visual standards, opportunities, and next steps.Analyze sales performance and guest engagement to continually refine visual strategies that drive conversion.Maintain a VM calendar to track rotations, store visits, and upcoming initiatives.Training & Team DevelopmentConduct regular VM trainings with store teams to elevate in-store presentation, mannequin styling, and product storytelling.Create and distribute visual guidelines, and best practice toolkits to ensure consistency across stores.Coach store leaders on brand presentation standards, visual maintenance, and product adjacencies.Cross-Functional CollaborationPartner closely with internal teams—including Marketing, Events, Store Planning, and Facilities—to support activations, trunk shows, and special projects.Collaborate with the Visual Merchandising Manager and HQ team on national directives, seasonal concepts, and visual rollouts.Communicate regularly with store managers to ensure feedback loops and alignment on brand presentation goals.Operational & Travel RequirementsCentrally based on the East Coast, with the ability to travel 3–4 days per week to Dover (NH), York (ME), Chestnut Hill (MA), Martha’s Vineyard (MA), and Nantucket (MA).Ensure all stores have the appropriate visual materials, fixtures, and supplies for execution.Support store openings, relocations, or refreshes as needed.Skills & Qualifications:Minimum 1-2 years of proven experience in visual merchandising, with a demonstrated portfolio of previous work.Demonstrate visual design skills with a strong retail merchandising portfolioExperience in visual merchandising, including window displays, signs, interior displays, and space utilization Knowledge of current visual merchandising trends and best practicesProficiency of Microsoft 365Skilled in analyzing sales data to guide product transfers, optimize inventory flow, and identify guest demographicsProven ability to work effectively amongst a team and learn all aspects of their roles for continued success Benefits:40% off at all WHEAT Holdings, LLC-owned stores50% off at all Strand Cafés50% off at www.maisonwheat.com, a personalized code will be provided to youHealth, dental, and vision insurance details provided upon request401k plan details provided upon request Life Insurance details provided upon requestTen (10) days of paid vacation, resetting on your work anniversary each yearFive (5) days of sick time, resetting at the beginning of each calendar yearSalary Range: $55,000-$68,000 depending on experience