Ecommerce Manager – TikTok

Role OverviewEcommerce Manager – TikTok will be responsible for driving sales growth, brand visibility, and customer engagement through TikTok’s e-commerce ecosystem. This role requires strong expertise in marketplace management, campaign optimization, and influencer collaboration, along with data-driven decision-making to maximize performance.Key ResponsibilitiesMarketplace Operations & StrategyDevelop and execute the overall TikTok Marketplace strategy to achieve sales and growth targets.Oversee daily operations including product uploads, pricing, inventory management, promotions, and order fulfillment.Manage TikTok Seller Center and ensure smooth operations across all functions.Sales & Campaign ManagementPlan and execute TikTok-specific campaigns, promotions, and participation in TikTok Mega Sales events.Optimize product listings with compelling content, visuals, and keywords to improve traffic and conversion rates.Monitor and analyze sales performance, providing actionable insights and weekly/monthly reporting.Influencer & Content CollaborationWork closely with TikTok KOLs, affiliates, and creators to drive product visibility and sales.Coordinate with internal marketing and creative teams to develop engaging content that aligns with TikTok trends.Manage live-streaming activities, ensuring smooth execution and performance tracking.Customer Engagement & ExperienceMonitor customer feedback, reviews, and queries to ensure high satisfaction and positive brand perception.Collaborate with customer service teams to resolve marketplace-related issues promptly.Data & InsightsTrack KPIs (traffic, conversion, ROI, customer acquisition cost, etc.) to improve campaign effectiveness.Stay updated on TikTok e-commerce trends, competitor activities, and algorithm changes to maintain a competitive edge.QualificationsBachelor’s degree in business, Marketing, E-Commerce, or related field.5 years of experience in e-commerce or marketplace management, preferably with TikTok.Strong knowledge of TikTok Seller Center and TikTok Shop ecosystem.Proven track record of managing sales growth and executing campaigns in online marketplaces.Excellent analytical and problem-solving skills with proficiency in Excel and data tools.Strong communication, negotiation, and relationship management skills (especially with KOLs/affiliates).Creative mindset with awareness of TikTok trends and consumer behavior.Proficiency in English and Thai, both written and spoken.