eCommerce Marketing Manager

Role OverviewWe are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers, and will be responsible for delivering impactful campaigns, optimising onsite experiences, and enhancing customer engagement through CRM.You’ll play a pivotal role in shaping our marketing calendar, generating creative ideas, and ensuring our product offering is presented in the most compelling way possible. If you thrive in a fast-paced environment and have a passion for digital innovation, we’d love to hear from you.Key ResponsibilitiesTeam LeadershipManage and mentor a team of marketing executives and designersFoster a collaborative, high-performance culture focused on creativity and resultsCRM & Customer EngagementOversee CRM strategy and execution, including segmentation, lifecycle campaigns, and personalisationDrive customer retention and loyalty through targeted communicationsOnsite Product OptimisationCollaborate with product team to improve product presentation and conversionAnalyse performance data to inform content, layout, and promotional strategiesCreative DirectionLead ideation and execution of marketing campaigns across digital channelsEnsure brand consistency and innovation in all creative assetsMarketing Calendar ManagementOwn the planning and delivery of the annual marketing calendarCoordinate cross-functional teams to align campaigns with trading priorities and seasonal momentsPerformance & ReportingMonitor KPIs and campaign performance, providing actionable insightsContinuously test, learn, and optimise for improved ROIAbout YouSkills & ExperienceProven experience in eCommerce marketing, ideally within retail or consumer goodsStrong leadership and team management skillsExpertise in CRM platforms and customer journey mappingSolid understanding of onsite merchandising and conversion optimisationCreative thinker with a keen eye for design and storytellingExcellent project management and communication skillsData-driven mindset with proficiency in analytics toolsAbout UsGSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 205 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure #INDGSF