Ecosystem and Events Lead

Firmable is Australia's definitive B2B database that helps businesses drive smarter decisions and outperform by knowing more about their leads, customers, and candidates than ever before. We're a start-up with strong investor backing and are dedicated to building out a team of smart, innovative, and collaborative individuals who love operating in dynamic, fast-paced environments.Responsible for building and activating the Firmable ecosystem, you’ll help amplify our brand, build our presence in the Australian sales community, and drive referrals through a strong network of partners and influencers. You'll be the key connector between Firmable and our ecosystem of sales leaders, GTM partners, and industry voices – engaging them through events, co-marketing programs, and strategic partnerships that fuel awareness and demand.You’re the perfect person for this role if you love bringing people together through events and are skilled at building authentic relationships that drive tangible business outcomes. You're the type of person who gets a thrill from designing a new event, seeing it packed with engaged attendees, and then tracking the leads that flow from it. You thrive in fast-paced, high-growth environments where taking initiative is celebrated, and you're naturally highly organised and detail-oriented – the kind of person who never lets a follow-up slip through the cracks or forgets to confirm a venue booking.Key ResponsibilitiesEvents & Community Activation (30%)Events Management: Lead planning and execution of regular, small-format events (40-50 people), roundtables, networking functions, and panels across key cities in Australia – including regular meetup series and flagship events to create consistent touchpoints with prospects, customers and partners to ultimately drive engagement and conversionsWebinars: Own Firmable’s monthly webinar program – from topic planning to promotion and follow-up. Partner with internal and ecosystem voices to deliver high-value sessions that build awareness, generate leads, and strengthen our community.Calendar Planning: Develop and manage an ecosystem calendar across events, campaigns, and partner activations to ensure coordinated, year-round presence in key markets and maximise event attendancePartner & Influencer Ecosystem (30%)Partner Onboarding: Identify and onboard high-value ecosystem partners including sales consultants, agencies, tech vendors, and communities aligned with our target audience to build a network of advocates who actively refer and promote FirmableInfluencer Activation: Activate external influencers and partners to drive LinkedIn content creation, social awareness and referral sign-ups through the affiliate program (e.g. via First Promoter platform) to increase organic reach and credibilityRelationship Management: Manage partner relationships to drive referrals, co-marketing opportunities, and ongoing engagement that supports Firmable's revenue goals to convert partnerships into measurable pipeline contributionDemand Generation & Marketing (30%)Lead Generation: Drive measurable lead generation and referral growth through ecosystem initiatives – creating consistent top-of-funnel opportunities Brand Recognition: Establish Firmable as a thought leader in the Australian sales community to achieve step-change growth in inbound pipeline and brand recognitionCo-Marketing Campaigns: Collaborate with marketing to run co-branded campaigns, content, and webinars with partners to amplify reach and generate qualified leadsPerformance Tracking: Track and report on partner and event engagement metrics – including sourced pipeline, referral conversions, participation rates, and campaign impact to demonstrate clear ROI and optimise future initiativesTactical Experimentation: Experiment with new engagement tactics such as ambassador programs, Slack/LinkedIn groups, or content collaborations to discover scalable, low-cost channels for audience growth and lead generationCross-Functional Collaboration (10%)Internal Alignment: Act as the bridge between sales, marketing and product to ensure the partner voice informs product development and go-to-market initiatives to create feedback loops that improve product-market fit and partner satisfactionEnablement Materials: Develop scalable partner communications and enablement materials to keep key contacts informed on product updates and opportunities to maintain engagement and make it easy for partners to promote FirmableKey Skills and AttributesRelevant Experience: 3+ years of experience in partnerships, community building, events, and marketing – ideally in a B2B SaaS or sales-focused environment. Strong events experience is essential – specifically with small-format, tactical meetups rather than large conferencesMarketing Mindset: Understanding of demand generation metrics and how events and ecosystem initiatives contribute to pipeline growth and business outcomesHighly Organised: Detail-oriented and able to manage multiple initiatives simultaneously – from event logistics to campaign coordination, ensuring nothing falls through the cracksEcosystem Building: Proven experience developing and managing partner or influencer contacts, including outreach, and activation that drives measurable referrals and engagementEvents Expertise: Hands-on event planning experience across both virtual and in-person formats, with proven ability to spin up low-cost, high-engagement tactical meetups quickly and efficientlyRelationship Management: Strong communication and relationship management skills – comfortable engaging with everyone from solo consultants to large-scale partners, and able to represent the Firmable brand professionallyCross-Functional Collaboration: Collaborative mindset and ability to work cross-functionally across marketing, sales and product teams to align ecosystem initiatives with business goalsCreative Experimenter: Creative thinker who loves experimenting with new engagement tactics and formats to discover what drives the best resultsSelf-Starter: Thrives in fast-paced, dynamic environments and can build from zero with minimal directionWhy Join Firmable?Build something from the ground up – own and shape Firmable's ecosystem and events strategy in a high-impact marketing role that directly influences pipeline growthDirect leadership exposure – work closely with the CRO (Tara Salmon) and senior leadership to drive a key growth pillar for the businessCollaborative and ambitious team – join a fast-growing start-up backed by strong investors including AirTree, with a clear mission and supportive cultureFlexible hybrid working – Melbourne-based role with remote-friendly flexibility. We love working 3 days in the office, typically Tuesday-Thursday, so we can connect as a team in personMake a real impact – this is an ecosystem-focused role where your events, partnerships and new initiatives will directly drive new leads, referrals and establish Firmable as the thought leader in Australian sales techWhat Success Looks LikeSuccess in this role will be measured by increased growth in demand generation – specifically, the number of qualified leads and referrals generated through events, partnerships, and influencer activations that contribute to monthly pipeline targets. You'll also be accountable for establishing Firmable's presence as a thought leader through consistent event attendance, partner engagement rates, and brand visibility in the Australian sales community.About FirmableFirmable is Australia’s #1 AI sales intelligence platform helping businesses drive smarter decisions and outperform by knowing more about their leads, customers, and candidates than ever before. Our platform provides access to the largest database of companies in one place with a rich set of attributes – from table stakes like location, industry, and employees; to next-gen data points such as company tech stacks, web traffic, and reviews; and deep local information including ABN mapping. It allows sales and marketing teams to accelerate growth and better engage with their customers; helps recruiters identify and attract the right candidates; and saves time for anyone seeking reliable market intel.Learn more about us here: https://firmable.com/ If you are looking for your next opportunity and want to work for a dynamic, fast-paced tech company where you can make a real impact – apply today.Applications open 5 November and close 19 November. Interviews occur on a rolling basis.