Email Marketing Specialist

About Mendu HerbsMendu Herbs is a premium Shilajit resin brand, ethically sourced from the Himalayas and grounded in Ayurvedic wellness principles. We're launching international Shopify stores and scaling our DTC presence through strategic retention, subscription, and loyalty systems.OverviewWe're seeking a full-time Klaviyo expert to build and optimize our complete retention ecosystem. You'll design and implement our email flows, subscription model, and tiered loyalty program—creating the foundation for sustainable customer growth.Key ResponsibilitiesBuild email flows with proper segmentation and exclusion logicImplement a subscription system and create subscription-specific retention flowsDesign and launch a tiered loyalty program integrated with email and subscription dataManage customer segmentation and prevent email flow overlap using exclusion propertiesAnalyze campaign performance (open rates, click rates, conversion, LTV impact) and optimize based on dataCollaborate on retention strategy for supplement/wellness verticalSet up reporting dashboards and document all systems for team handoffRequired QualificationsKlaviyo experienceProven experience building automated email workflows and segmentation strategiesDeep understanding of exclusion segments and flow overlap preventionExperience with subscription apps (Loop, Recharge, or similar)Loyalty platform implementation (Smile.io, Omnisend, or equivalent)Data-driven mindset with strong analytics skillsRemote work discipline and excellent communicationPreferred QualificationsDTC / e-commerce background (especially supplement or wellness brands)Subscription business model experienceExperience with retention flows for repeat-purchase categoriesFamiliarity with Ayurvedic wellness products or natural health industry