Email & SMS Specialist

Hello there, thanks for paying attention to our vacancy and let us introduce ourselves.We are an IT company occupying a remarkable place in marketing, gaming, and financial segments of the iGaming industry. Our products are successfully implemented in European, African, and Latin American markets.Ever since we first started, we have been driven to find the best solutions in everything we do. At the same time, we have been creating strong connections worldwide, which have helped us establish our presence in the industry.We strive for fun, elegance, and efficiency in everything we do. You can feel this in our relaxed, homelike working environment. We offer employment and seek to hire only the brightest, most driven, and most gifted minds around.Currently, we are looking for an ambitious Email & SMS Specialist to join our team for full-time employment in our beautiful office in New Belgrade.Here are a few reasons to join us:competitive salary and constant encouragement for your efforts and contribution (annual salary review);rapid growth (junior to CEO is a familiar journey for our company. We value business results and individuals eager to raise the bar. As an employer we provide supportive space to pursue your ideas);we are taking care of the overall well-being of our people by providing private health insurance and Fit Pass for all;work-life balance (25 working days of paid vacation, flexible schedule, corporate events, and team-building activities);modern and comfy office (easy-to-get office in new business center with a spectacular view, free fruits, and snacks in the office, playroom with billiard, tennis table, and PlayStation);we like to celebrate special days and have fun at our corporate events, and team-building activities, and we have special vouchers for our people’s birthdays so you can enjoy your special day.As an Email & SMS Specialist in our company you would be responsible for:Keeping track of the performance metrics (open rates, clicks, conversions)Maintaining and updating email & sms templatesAssisting in the creation and analysis of email & sms campaignsMaintaining and improving existing trigger scenariosSegmenting and managing email & sms lists for targeted campaignsCooperating with the copywriting team in order to develop engaging content meeting deadlinesConducting A/B testing to find the best solutionsCommunicating with providers if there are issuesParticipating in the creation of an omnichannel strategySetting up bonuses and promo codesImproving technical capabilities in collaboration with the development departmentRequirements:1+ years of experience in CRM, ideally in a digital product environment (iGaming, fintech, apps, or e-commerce).Great analytical skills; proficiency in Excel/Sheets and data visualization tools is a plus.Solid knowledge of customer segmentation, automation workflows, and campaign performance tracking.Good understanding of customer behaviour metrics, user journeys, and retention strategies.Excellent organizational and communication skills.Ability to work cross-functionally and thrive in a fast-paced environment.Fluency in English languageWould be a plus:Experience in platforms Customer. io and/or Optimove and/or InfobipFor our part, we are ready to provide you with our complete and comprehensive support in order to cope with this list of tasks successfully. Our Product Department is waiting for you to become a part of it!