Entertainment Marketing

Qualifications / RequirementsMinimum 2 years relevant work experience, in Film/Entertainment, Direct-to-Consumer and/or Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or a related fieldKnowledge / awareness of various streaming business models (AVOD, SVOD, TVOD) and of the Direct-to-Consumer and/or streaming services spaceHigh degree of proficiency with Microsoft Office, especially PowerPoint and ExcelStrong collaborative and interpersonal skills with the ability to work flexibly across departments as well as manage internal and external partners in a dynamic environmentMust have unrestricted work authorization to work in the United StatesMust be 18 years or olderWillingness to work overtime, work weekday nights, and on weekends with short noticeDesired CharacteristicsExtensive knowledge and passion for Movies and a high affinity for entertainment overall.Demonstrated direct-to-consumer marketing experience with a digital product.Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment.Analytical/strategic thinker and creative problem-solver; resourceful, able to initiate change and motivate innovation and creativity.Highly innovative and creative with positive energy.Excellent presentation and analytical skills.Extremely organized, great attention to detail, and highly motivated.Responsibilities (Including, but Not Limited To):Reporting the the VP, the role will support managers / directors in the development of cross-company marketing plans for movies on Peacock – ‘Pay 1’ film offering and growth of our licensed film collectionAssist in and support preparation for internal team briefings (i.e., Media, Performance, CRM, Social, Editorial, etc.) and monitoring campaign performance for insights and future optimizations.Assist in meeting regularly scheduled meeting preparation including calendar coordination, agendas, and post meeting notes.Expand/update ‘movie rubric’ and key tracking documents to better prioritize support for upcoming film releases.Lead monthly industry competitive process and tracker working with key functional teams (i.e., media, creative, etc). to develop and disseminate competitive reportingDraft ‘After-Action Reports’ that summarize efforts, calling out campaign effectiveness, insights and future enhancements (i.e., what did we do, what did we learn and what should we do moving forward).Work in partnership with film team leads to develop PowerPoint presentations for marketing briefs, launch plans, key leadership meetings, etc.Monitor acquisition and engagement rate from film (First View, # of titles and total consumption) and propose tactics to improve outcomes.Provide operational support between Peacock and film partners, including setup/facilitation of recurring meetings.Coordinate with editorial, product, on-platform promo and partner marketing teams to amplify film offering on Peacock.Monitor competitive film landscape and shifting consumer awareness/expectation for film offering across streaming services.