Tuesday, October 28, 2025

Job Description

Job Purpose: To Develop and execute differentiated experiences that surprise consumers & build brandsKey roles and responsibilities:Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences.Execute events strategy, national events plan and develop/manage regional calendars.Manage relationships with multiple agency and internal stakeholders pertaining event negotiation, planning and execution.Manage regional experiential events budget and negotiate sponsorship deals pertaining regional event properties at local levelSupport and ensure brands/regions in best-in-class execution on other.Ensure consistent execution of regional assets across Africa.Execute event & brand experience activation toolkits (by type, by size) and lead the communication and training of same.Owns ticketing & Hospitality fulfilment.Manage event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies.Budget ManagementEstablish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere).Build capabilities across Africa (connections, brand, markets, agencies) and transfer best practices and learnings across countries.Trends & opportunities, competitive monitoring.Subject matter specialists (SME) in:-Experiential execution - Festivals, Stadia -Ticketing & Hospitality.ProfileMinimum requirements:Relevant Commercial business degreeAt least 3-5 years working experience across marketing and/or sales as well as event management experienceStrong project management; ability to manage many suppliers simultaneouslyExcellent negotiating skillsAbility to work long hours and under pressureTeam participation and good leadership skillsStrong communication and interpersonal skills with aptitude for building relationships with Key Stakeholders at different levelsRelationship ManagementCustomer ServiceStrong Negotiation SkillsProblem SolvingEntrepreneurial mindset with strong Commercial AcumenExtensive knowledge of SAB’s Premium CategoryHighly ProfessionalAbility to innovate and be creative when it comes to events and activitiesWork well independentlyAdditional information:Band: VIIISAB/AB InBev is an equal opportunity employer and all appointments will be made in line with SAB/AB InBev employment equity plan and talent requirementsThe advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.

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