Content Strategy & DevelopmentDevelop, implement, and manage a strategic content plan to support HUB's B2B marketing goals. Create and maintain marketing assets, including product datasheets, vertical market content, sales enablement tools, and customer-facing presentations. Translate complex hardware/software capabilities into compelling content for target audiences. Go-to-Market & Campaign ExecutionSupport go-to-market efforts for new product features, software releases, and solution updates. Lead creation of campaign content tailored to various stages of the sales funnel, across key verticals such as airports, municipalities, and commercial real estate.
Collaborate with the Head of Marketing on distribution and promotion strategies across digital, email, events, and partner channels. Cross-Functional CollaborationServe as the primary marketing liaison for the HUB product and sales leaders. Work closely with product management to align messaging with feature roadmap and customer value. Coordinate with sales and customer support to identify content gaps and produce timely, targeted materials. Performance Analysis & OptimizationTrack and analyze the performance of marketing content and campaigns. Use data-driven insights to optimize messaging, content formats, and delivery methods. Brand StewardshipEnsure consistency and clarity in how the HUB brand is represented across all materials.
Champion the HUB brand positioning throughout all marketing touchpoints. RequirementsEducation: Bachelor’s degree in Marketing, Communications, English, or a related field. Experience5+ years of experience in B2B marketing, ideally with exposure to hardware/software systems. Strong understanding of solution marketing within a technical or industrial setting. Experience working closely with product and sales teams in a fast-paced, collaborative environment. SkillsExcellent written and verbal communication skills. Proficiency in content development, messaging, and campaign planning. Strong project management and organizational skills. Ability to distill complex information into clear, engaging content for specific audiences.
Familiarity with digital marketing tools and CRM systems (HubSpot experience a plus). Self-starter with a bias toward action and continuous improvement.
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