Fleet Account Executive

Company: First Ring Fleet (a division of Hennessy Auto)Job Title: Fleet Account ExecutiveLocation: Georgia (Hybrid; 1-2 days on site in Atlanta, GA)Compensation: Competitive base salary with uncapped commission potentialFLEET EXPERIENCE IS REQUIRED FOR YOUR APPLICATION TO BE CONSIDERED.About the Company:First Ring Fleet is a new division of Hennessy Auto, a well-established, family-owned automotive service group founded in 1964 with $1.7B in annual sales. Hennessy operates over 80 locations across five states (Georgia, Indiana, Kentucky, Michigan, and Ohio) through two distinct dealership platforms. First Ring Fleet is building the commercial fleet leasing industry's first truly transparent pricing model. The products, services, and go-to-market strategy are being developed from the ground up. This role will help define what gets built and how it's sold by engaging directly with trade companies to understand their fleet pain points, testing solutions, and shaping a simplified, customer-centric approach that eliminates the complexity and hidden margins common in traditional fleet leasing.About the Role:The Fleet Account Executive role will serve as First Ring Fleet's foundational sales hire, instrumental in building sales processes from scratch, acquiring pilot customers, and co-building the sales foundation for this transparent fleet leasing business targeting trades companies. Success in this role looks like someone who can function independently in an ambiguous startup environment, generate qualified pipeline, acquire pilot customers, and contribute to building repeatable sales processes through real customer interactions.The ideal candidate will have fleet leasing expertise with experience in consultative B2B sales within a startup or small company environment. This person needs to be scrappy, adaptable, and comfortable with incomplete infrastructure while taking ownership of daily execution and collaborating strategically with Vera (Divisional President) on business building.The Goal: Build a pipeline of qualified trade business prospects (targeting 20+ active prospects at various stages within 90 days), acquire pilot customers to establish proof of concept, and contribute to establishing scalable sales processes that will support First Ring Fleet's growth from 0 to 2,500+ vehicles over a 3-year period.What You Will Be Responsible For:Generating qualified opportunities from scratch through outbound calling, email campaigns, and outreachBuilding and maintaining a pipeline of 20+ active prospects at various stagesDeeply understanding target customer pain points (trades businesses with 10-50 vehicles, particularly HVAC, plumbing, pest control, and facility services companies)Articulating First Ring Fleet's transparent, cost-plus model in ways that resonate with business ownersConducting prospect interactions, documenting learnings, and iterating on scripts and approaches based on real customer feedbackBuilding strong relationships with trade business owners and adapting communication style to be relatable without being condescendingAsking questions before pitching, genuinely listening to understand customer challenges, and positioning services as solutions to specific problemsSkills Needed to Apply:Hard Skills:Fleet/Automotive Industry Experience: Working knowledge of commercial vehicle operations, fleet basics, and leasing vs. buying economics; ability to learn and articulate First Ring's model quickly; understanding of residual values, total cost of ownership, maintenance schedules, and telematics preferredProspecting & Pipeline Generation: Consistently generates qualified opportunities from scratch through outbound calling, email campaigns, and LinkedIn outreach; comfortable with rejection; maintains organized pipeline with active prospects at various stagesB2B Sales & Account Management: Proven track record of consultative B2B sales; experience managing complex sales cycles (60-180 days); ability to close deals and build long-term customer relationshipsCRM & Sales Technology Proficiency: Proficient in CRM platforms (HubSpot, Salesforce, Pipedrive); comfortable with presentation tools and MS Office/Google Workspace; Excel/Google Sheets for data tracking and analysisSolution-Based Selling & Active Listening: Asks questions before pitching; genuinely listens to understand customer challenges; uncovers underlying needs beyond surface requests; positions services as solutions to specific problems; educates rather than pressuresProfessional Business Writing: Crafts clear, persuasive emails and proposals with proper structure and grammar; adapts tone to audience; articulates complex concepts simplyPresentation & Articulation Skills: Delivers clear, compelling presentations adapted to audience; explains complex concepts (cost-plus model, TCO analysis) in simple terms; handles objections smoothly; confident without being arrogantSoft Skills:Entrepreneurial builder mindset with ability to thrive in 0-to-1 startup phaseSelf-motivation and independence to operate effectively with minimal oversightAdaptability and scrappiness to work with limited resources and incomplete infrastructureNaturally connects with small business owners and blue-collar operators; adapts communication style to be relatable without being condescendingEmotional intelligence and customer empathy to understand diverse customer profilesComfort with ambiguity and ability to improvise solutionsDisciplined documentation habits with ability to provide structured feedbackCoachability and learning agility to receive feedback well and adapt approach based on learningsResilience and persistence in prospecting and pipeline developmentProfessional humility with balance between confidence and approachabilityInterested? Apply here or by sending your resume to serena@10thsttalent.com.10th St. Talent is a comprehensive talent partner, plus white-glove executive search firm, that connects growth-oriented businesses with exceptional leaders for their most pivotal roles.