Freelance Content Specialist

TBWA\Indonesia is looking for a Freelance Content Specialist. A thinker–creator hybrid who knows how to turn ideas into content people actually care about.What You’ll Do• Develop and write content for social media, campaigns, and brand storytelling• Turn briefs into engaging narratives that connect with audiences and drive engagement• Work with creative and strategy teams to translate ideas into content that performs• Stay on top of digital trends, formats, and platform algorithms• Use AI tools and analytics to improve content speed, tone, and effectivenessWhat We’re Looking For• Proven experience in content creation or social media strategy• Strong writing and conceptual skills with attention to detail• Understanding of brand tone, audience behaviour, and engagement drivers• Updated with AI, digital, and content tools like Gemini, ChatGPT, Jasper, or Surfer• Collaborative mindset, creative curiosity, and a positive attitude• Experience in storytelling, short-form video scripting, or copywriting is a plus