Freelance Social Media Manager

Freelance Social Media ManagerThe OpportunityGlamour & Gamble is seeking a strategic, execution-focused Social Media Manager to help build our social presence from (almost) the ground up. This part-time, freelance role is perfect for someone who loves ethical fashion, understands luxury consumer behavior, and thrives in a startup environment where every post, comment, and partnership matters.You'll work closely with Fridays (our brand strategy partner) and the G&G founder to bring our fun and sophisticated brand voice to life across Instagram and TikTok. This role isn't about creating every piece of content yourself—it's about being an excellent curator, brief writer, and community builder who knows how to procure scroll-stopping content through UGC platforms and micro influencer partnerships.The right candidate is creative, highly organized, detail-oriented, and able to balance strategic thinking with hands-on execution. You're comfortable working independently, communicating progress clearly, and building systems that scale as we grow.The RoleContent Procurement & ManagementWrite compelling, detailed creative briefs for UGC creators and influencer partners that result in high-quality, on-brand contentManage relationships with UGC platforms (Insense, Trend.io, etc.) to source authentic, engaging content at scaleVet and select creators whose aesthetic and values align with G&G's brand identity and who can deliver content that performs.Coordinate content delivery timelines and ensure assets meet brand standardsDeliver strategic, actionable feedback to creators to ensure that all assets are platform-specific and performance-driven.Build and maintain an organized content library for easy access and repurposingPlatform Management & Community BuildingManage day-to-day operations of Instagram and TikTok accounts, including scheduling, posting, and optimizing content for each platformRespond to comments and DMs within 48 hours with thoughtful, on-brand engagement that builds genuine connectionsMonitor user-generated content and identify reposting opportunities that celebrate our communitySet up and optimize platform features including automated DM sequences, link hubs and Instagram Broadcast Channel when appropriate.Track trending sounds, formats, and conversations, and recommend which trends align with our brand and how we can jump on them with content.Strategic Execution & CollaborationPartner with Fridays and G&G leadership to execute the content strategy outlined in our brand playbookMaintain a rolling content calendar that balances giveaway announcements, brand partner features, educational content, and community engagementEnsure all content aligns with our messaging pillars and speaks to our target audience segmentsProactively identify opportunities to amplify high-performing organic content through partnerships or paid supportProvide weekly and monthly performance updates with clear insights on what's working and recommendations for optimizationDesign & Asset CreationDesign simple, on-brand static post templates in Canva or similar tools for announcements, quotes, and educational contentAdapt brand guidelines to create visually cohesive Instagram and TikTok contentWork within established brand templates to maintain consistency while allowing for creative variationJob RequirementsExperience & Skills2-3+ years of experience managing social media for consumer brands, ideally in fashion, lifestyle, or purpose-driven consumer brand spacesUnderstanding of what drives virality and shareability on short-form video platformsExperience writing creative briefs that inspire excellent work from creators Experience working with UGC content platforms and/or managing influencer partnershipsStrong understanding of Instagram and TikTok best practices, algorithm behavior, and what makes content perform on each platformDemonstrated success building engaged communities through thoughtful, authentic interactionProficiency in Canva or similar design tools for creating simple, beautiful static content. Experience with CapCut, Adobe Creative Cloud, or similar is a major plus.Excellent organizational skills and ability to manage multiple projects, deadlines, and stakeholders independentlyStrong written communication skills with an ear for brand voice and tone (for social copy), strong follow-up and the ability to clearly articulate what you need from stakeholders.Nice to HaveKnowledge of or passion for ethical fashion, sustainable luxury, or conscious consumerismExperience with social media management tools and analytics platformsFamiliarity with tools like Manychat, Beacons, or link-in-bio platformsBackground working with startups or in early-stage brand buildingCharacteristics We're Looking ForStartup mentality: You're scrappy, resourceful, and energized by building something new from scratchDetail-oriented: You catch the small things that make a big difference in brand perception and content qualityStrategic thinker: You understand the "why" behind tactics and can connect content performance to business goalsSelf-starter: You can work independently, prioritize effectively, and proactively flag issues or opportunitiesCollaborative: You communicate clearly, take feedback well, and see partnership with Fridays and G&G as a strengthMission-aligned: You genuinely care about ethical fashion and making luxury more accessible and meaningfulScope & LogisticsTime commitment: 10-15 hours per week (flexible, with potential to grow)Work style: Fully remote with regular check-ins with Fridays and G&G teamIdeal start date: November, 2025Compensation: Competitive freelance rate based on experienceTo apply: Please send your resume, a brief cover letter explaining why you're the right fit for G&G, and 2-3 examples of social accounts you've managed or content you've helped procure. We'd love to see your aesthetic sense, strategic thinking, and ability to build authentic community.About Glamour & GambleGlamour & Gamble is the luxury fashion giveaway platform that's equal parts glam and good. We're on a mission to make ethical luxury discoverable by spotlighting values-based handbag brands through storytelling, curated giveaways, and community engagement.Every contest we run contributes to the Malala Fund, turning fashion discovery into real-world impact. We believe in access over exclusivity, craftsmanship over mass production, and that what you wear should actually matter.