General Manager – Acquisition Marketing (PRO & Alliances)

Key Role SummaryThe GM – Acquisition Marketing (PRO & Alliances) is responsible for driving customer acquisition and revenue growth through strategic partnerships, member referral programs, and loyalty-led marketing initiatives. This role leads a Pan India team, builds high-impact alliances across diverse cohorts, and ensures consistent delivery of acquisition KPIs. It combines strategic vision with operational execution, data-driven decision-making, and cross-functional collaboration to expand market reach and elevate brand performance.Key ResponsibilitiesStrategic Alliances & PartnershipsDevelop and execute a national alliance roadmap targeting corporates, brand stores, RWAs, schools, malls, and premium retail cohortsDrive lead generation through high-impact partnerships and joint marketing initiativesExpand market reach and unlock new revenue streams by aligning alliances with defined customer segmentsMember Referral & LoyaltyCollaborate with Data Science to segment member base and generate high-quality referralsDesign and implement loyalty programs to enhance member engagement and drive acquisitionApply cohort-based strategies based on membership plans, vintage, and holidaying behaviorMonthly Activities & Revenue DeliveryPlan and oversee Pan India acquisition activities to meet input/output KPIsMonitor daily sales dashboards and optimize regional performanceAnalyze trends and implement tactical growth strategiesTeam Leadership & Stakeholder ManagementLead and mentor regional acquisition teams to achieve productivity and revenue goalsCollaborate cross-functionally with Sales, Marketing, and Product teams to ensure seamless executionFoster alignment across departments to maximize campaign impactPerformance Monitoring & GovernanceTrack KPIs and report performance insights to senior leadershipBenchmark alliance and referral practices against industry leadersSupport digital adoption by maintaining audit and performance data on central platformsSOP Development & Process ExcellenceContribute to the creation and refinement of SOPs for alliance marketing and referral programsEnsure documentation aligns with brand standards and operational feasibilitySupport training initiatives with clear, actionable SOPs and best practicesQualifications & SkillsPostgraduate degree in Marketing, Business, or related field15+ years of experience in customer acquisition, alliance marketing, or business developmentProven success in leading Pan India teams and delivering revenue growth through partnershipsStrong leadership, communication, and stakeholder management skillsData-driven mindset with a sharp eye for trends, segmentation, and performance optimization