Assistant Brand Manager Marketing

Assistant Brand Manager/ Work exp- upto 4 years We are looking for a strategically driven, creatively inspired Assistant Brand Manager – Design & Communication to craft, evolve, and maintain a distinct and consistent visual and communication identity for FNP.com. This role will lead brand storytelling through sharp design sensibilities, consistent tonality, and consumer-first communication across digital and physical touchpoints.Key Responsibilities🟨 Brand Design & Imagery Own and evolve the visual language of FNP.com – from packaging to digital assets to campaign creatives. Ensure consistency in design principles across all brand collaterals (website, app, emailers, social, performance ads, product packaging, retail, etc.). Lead the creation and execution of design collaterals for CLM (email/SMS/push), platform touchpoints (homepage banners, app assets), and marketing ads (performance creatives, digital campaigns). Work closely with internal design teams, content leads, and external agencies to ensure high-quality, on-brand output.🟨 Communication & Storytelling Develop and execute cohesive brand communication strategies across ATL, BTL, digital, and owned media. Maintain a consistent brand voice and tonality—quirky, emotional, relatable, and premium where relevant. Collaborate with content, CRM, and category teams to translate business objectives into emotionally resonant campaigns.🟨 Brand Visibility & Recall Build and strengthen brand visibility and top-of-mind recall through distinctive campaigns and consistent visual identity. Partner with PR, influencer, and paid media teams to ensure brand-led amplification. Drive integrated marketing efforts that enhance both brand storytelling and performance outcomes.🟨 Consumer-Backed Thinking Understand consumer behavior, occasion triggers, and shopping journeys to inform visual storytelling. Identify opportunities to elevate user experience through memorable brand moments — from first impression to final delivery.