General Manager Marketing and Experience

Come & join one of WA's largest aged care providersNFP salary packing - $18,550Flexible working environment At Southern Cross Care WA we help people live extraordinary lives every day, connected to communities. As a provider delivering care, support and accommodation for West Australians in greatest need, our purpose is clear, and our passion is strong.Southern Cross Care WA is a place where you can have an extraordinary impact, make an extraordinary difference, and be appreciated for extraordinary contributions.We hope you will join us and become one of the people who make Southern Cross Care WA an extraordinary place to be.About The Role And Where You Will Be WorkingAs the 2IC to the Chief Strategy, Marketing and Experience Officer, you will develop and execute all marketing, content, media, communications, brand and experience campaigns for the Southern Cross Care WA, and Southern Cross Housing brands.A key focus of this role is to develop and implement the organisation’s consumer experience and engagement strategy and a roadmap for integrating improved customer experiences into all consumer touch points. You will work across the organisation to improve the consumer focus of policies and processes owned by Southern Cross Care WA teamsThis position is located in our central office in Rivervale with the option to work from home 2 days per week.Your responsibilities will include;Design and implement a consumer experience and engagement strategy and design a program for change that defines the activities, products and services that are required to deliver positive consumer interactions. Collaborate with key stakeholders to deliver greatest value client experiences to customers, and influence employee behaviour to ensure extraordinary customer experience.Successfully communicates client service experience outcomes with external stakeholders to assist with building brand awareness and brand reputation in line with the strategic direction.Identify new opportunities for consumer engagement and work with teams to evaluate and implement them.Develop and execute a multi-pronged and impactful divisional plan with a focus on Marketing, Content, Brand and Media strategy and executionLead and manage the Marketing and Content Team to ensure all brand activity, internal and external communication, content, marketing, media, publications and events contribute to the organisations positive brand reputation and sales efforts.About YouThe ideal candidate will have similar experience, ideally working for a health care or not for profit organisation.To Be Considered For This Role You’ll Need10+ years’ experience in senior marketing, communications and consumer experience roles ideally with an understanding of health care and human services businesses.Working With UsAt Southern Cross Care WA, we are committed to being an employer of choice. As well as providing a positive and supportive environment, we also offer the following benefits:Not-for-profit salary packaging options of up to $15,900 for general living expenses and $2,650 for entertainment benefits.Corporate Health Insurance with HBFFree employee assistance programA diverse range of services which allows professional development and growthPaid Parental LeaveAnnual leave starting at 4 weeks (full time)Carers/personal leaveService Awards for long standing employeesFlexible working environmentKindly Note, To Progress Your Application, We'll NeedNational Police Clearance (current within 6 months)Immunisation record (Flu)A completed pre-employment medical questionnaireHow To ApplyTo express your interest, please apply with an up-to-date resume. A cover letter outlining your experience / suitability is preferred.About UsEstablished over 50 years ago, Southern Cross Care WA is a purpose-driven, not-for-profit organisation contributing to social, health and economic development in WA. We do this by enabling the delivery of integrated services in our community for the increasingly complex health, care and accommodation needs of our aging population and those living with mental illness.Our dedicated and passionate team of around 900 employees and 130 volunteers, deliver care and services to over 3000 West Australians across our residential, retirement village, mental health, community housing and home care portfolio.Our promise to our clients, residents and each other is to enable extraordinary because we;Listen, Act, Do not give up, Work as one.Southern Plus and Southern Cross Housing Ltd. are part of the Southern Cross Care WA Inc. Group.Southern Cross Care WA is an equal opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.For more information on the services, we provide visit: scrosswa.org.au