Global Brand Specialist

About The CompanyStrol is the dynamic consumer brand within the Cirtex Group, a respected New Zealand-owned company with over 40 years of innovation in engineered civil, environmental and geosynthetic solutions.While Cirtex serves large-scale infrastructure and construction, Strol brings that same technical rigor to the home, lifestyle and landscaping market, offering durable, clever and beautifully designed outdoor products used by DIY homeowners, gardeners, landscapers and trades.Strol’s products are stocked through major retailers including Bunnings and Mitre 10, and the brand is growing fast across New Zealand and Australia, with early traction in the US.With a grounded, humble and people-first culture, Strol is a place where ownership is real, decisions are fast, and every person makes a visible impact. With a lean team and strong in-house manufacturing (already 50% local, moving toward 70%), Strol is in an exciting growth phase - and ready to invest in brand and marketing capability to scale.With an office in Christchurch and Thames, this role will be based in Wiri.About The RoleThis is an intermediate generalist marketing role reporting into a Senior Marketer within the business. It is strategic & hands-on, creative and commercially impactful role owning the end-to-end marketing and brand presence for Strol across NZ and Australia, with emerging support for the US market expansion – exciting!You’ll bring the brand to life across digital, retail and in-store environments - driving awareness, elevating product storytelling and influencing consumers throughout the buyer journey. Your work will directly support sales teams, retail partners and product launches, making this role central to Strol’s ongoing growth.This role is mainly B2C however wil also have an element of B2B to C (through landscapers, builders etc)Key Areas Of Responsibility IncludeBrand Leadership: Define and deliver Strol’s brand strategy across all channels, ensuring a consistent and premium feel.Campaign Development: Create and execute digital, social, content and trade marketing campaigns that showcase Strol’s products and drive interest pre-store.Content Creation: Work closely with a new in-house designer/videographer to produce beautiful, high-quality content - video, imagery, how-to’s, social assets and more.Retail & In-Store Execution: Manage outsourced visual merchandising, retail signage, packaging updates and in-store brand presence across Bunnings and Mitre 10.Digital Marketing: Use Facebook Ads Manager, Google Ads and Google Analytics to run targeted activity (basic competency is fine - you don’t need to be a performance specialist).Product Marketing: Drive awareness of Strol’s category-leading solutions, including permeable paving and the DIY garden range, helping educate consumers on better alternatives.Market Expansion: Deliver campaign support and brand consistency as the US presence grows.Self-Management & Collaboration: Plan and prioritise your workload, work closely with cross-functional teams, and bring new ideas and energy to a lean, ambitious environment.This is a greenfields role - you’ll build, shape and evolve the marketing function with the support of the team, with a high level of autonomy and trust.About YouYou’re an intermediate level strategic and hands-on marketer with the perfect blend of creativity, initiative, commercial thinking and execution. You will ideally have global experience or an interest in to grow here. You thrive in environments where you can shape your own remit, bring ideas to life quickly and directly see the results of your work.You Will BringA strong interest in DIY, landscaping, home improvement or product brandingExperience delivering digital campaigns, content and product marketingStrong creative instincts and an ability to brief designers, videographers and merchandisersA data-led approach - you can track performance, optimise and improveComfort operating in a small, agile team, taking ownership and leading the wayA “roll-up-your-sleeves” mentality - you love getting things done and seeing real impactConfidence to plan your own workload, manage stakeholders and deliver end-to-end marketing initiativesIf you enjoy variety, autonomy and being close to both premium & popular products and the customer - you’ll thrive here.Apply Now!To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat.To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…