Global Digital Marketing Specialist

About this Position Drive global website strategy and digital campaigns for Shiseido Professional, enhancing user experience, personalization, and engagement through data-driven marketing.What You´ll Do Website Strategy & Operations Develop and execute the global strategy for the company’s owned website, ensuring it aligns with brand objectives and drives traffic, engagement, and conversions (not to limited to purchase). Manage day-to-day operations of the centralized brand website, including content updates, user experience optimization, and technical maintenance globally, locally. Collaborate with cross-functional teams (design, development, product) to create and implement campaigns, product launches, and promotional pages. Monitor website analytics and performance, using data to make informed decisions on site optimization, conversion rate improvements, and SEO strategies. Ensure the website reflects the latest branding, messaging, and content standards while being responsive and user-friendly across devices. Web Content Creation Lead the global strategy and execution of global campaigns, ensuring relevance and value for target audience. Create engaging web content (incl SEO contents), aligned with company objectives and customer needs. Manage the end-to-end process of content creation, from ideation to go-live closely collaborating with respective teams/members and performance tracking. Personalization & Segmentation Manage implementation of personalized solutions to support product launch, to deliver high relevant, yet premium experience to targeted audiences. Build a deep understanding of customer personas and leverage this knowledge to ensure messaging and experiences feel individualized, timely, and meaningful through customers touchpoints. Analytics & Reporting Analyze brand website performance metrics, preparing regular reports on KPIs (traffic, engagement, conversions, email performance) to assist strategic decision-making. Leverage insights to refine performance and improve the customer journey. Collaboration & Cross-Functional Work Work closely with the internal and external teams to ensure all website and personalized solutions, messaging assets are on-brand and visually appealing. Partner with the local teams and product teams to integrate communication campaigns, product launches, and customer insights into the website communications. Facilitate the best practices Stay Ahead of Data & Technology Trends Being passionate about staying ahead of digital trends and sharing new knowledge across teams. Assist nurturing digital growth in others by translating complex data and tech concepts into actionable insights. What Makes You a Good FitMust have:Over 2 years of successful Digital Marketing positionGood knowledge of major Digital Marketing tools and fields such as Google Analytics/Ads, Content Management, SEO,SEM and CRM as well as ability to quickly adapt to new toolsExcellent project steering skills to efficiently drive projects with multiple external and internal stakeholdersGreat collaborative and solution-oriented mindsetHigh interest in Digital Marketing trends and evolutionFluent in Japanese and English Nice to have: Experience with SEO and content marketing strategies. Basic knowledge of HTML/CSS for website updates. Experience with A/B testing and conversion optimization techniques. Work experience in an international/APAC environmentFMCG experience Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per yearDiverse national and international growth opportunitiesGlobal wellbeing standards with health and preventive care programsGender-neutral parental leave for a minimum of 8 weeksEmployee Share Plan with voluntary investment and Henkel matching sharesRetirement Pension Plan (Corporate DC and CB composition)Sick LeaveGroup Term Life InsuranceSupplementary Workers' Accident InsuranceAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.