Global Director of Media (f/m/x)

We are a dedicated Squad on a mission to reshape watchmaking, rooted in our legacy since 1884. With a passion for crafting timepieces that thrive across air, land, and sea, we bring together a unique fusion of casual elegance, sustainability, and inclusive luxury. With 140 years of heritage and over 1,900 passionate individuals across 20 countries, we’re excited to continue our journey forward.Join our vibrant team in Zurich as: a Global Director of Media and be part of something extraordinary!The role of the Global Media Director is pivotal for Breitling in navigating the complexities of the global media landscape and achieving its strategic marketing objectives. You will be instrumental in shaping and executing a cohesive and impactful media strategy that leverages the power of both online and offline channels, fosters meaningful engagement through organic social media, and strategically applies marketing technology and analytics to drive measurable results.Your contribution:Online and Offline Media (Advertising):You will develop and implement a comprehensive global media strategy across all online and offline channels, aligning with Breitling’s overall marketing objectives and brand strategyYou will oversee the planning, execution, and optimization of all paid media campaigns, including digital advertising (search, social, display), print, out-of-home, and experiential advertising, ensuring maximum ROI and brand impactYou will manage relationships with global media agencies and vendors, negotiating contracts and ensuring performance against agreed-upon KPIsYou will collaborate with regional marketing teams to adapt global media strategies for local market relevance and effectivenessYou will monitor competitor advertising activities and analyze market trends to identify opportunities and challenges for Breitling’s media strategyOrganic Social Media:You will lead the development and execution of Breitling’s global organic social media strategy across all relevant platforms (Instagram, Facebook, Twitter, YouTube, TikTok, etc.) to build brand awareness, drive engagement, and foster a strong communityYou will oversee the creation of compelling and visually appealing social media content that aligns with the brand’s narrative, heritage, and product offeringsYou will manage Breitling’s global influencer marketing program, identifying and collaborating with key influencers and brand ambassadors to amplify brand messaging and reach new audiencesYou will establish and monitor key social media metrics, providing regular reports on performance, audience growth, and engagement levels, and utilizing data to optimize strategies.You will ensure brand consistency and adherence to brand guidelines across all global social media activitiesMartech and AnalyticsYou will define and implement Breitling’s global marketing technology strategy, identifying and leveraging relevant martech platforms and tools to enhance media planning, execution, and measurementYou will establish a robust framework for media analytics, ensuring accurate tracking, measurement, and reporting of campaign performance across all channelsYou will utilize data analytics to gain deep insights into consumer behavior, media consumption patterns, and campaign effectiveness, providing actionable recommendations for optimization.You will oversee the implementation and utilization of marketing automation tools to improve efficiency and personalize customer communicationsYou will collaborate with the IT and data science teams to ensure the effective integration and utilization of marketing data across the organizationDo you think there is even more to discover in this role? You're right — apply today and learn more!You will fit well to our squad if:You have a bachelor’s degree in Marketing, Communications, Business Administration, or a related field; master's degree would be a significant advantageYou collected at least 10 years of progressive experience in global media strategy and planning, with a significant portion of that experience within the luxury goods or watchmaking industryYou have proven track record of developing and executing successful global media campaigns across online and offline channels, with demonstrable results in driving brand awareness, engagement, and ROIYou have deep understanding of the global media landscape, including digital advertising platforms, social media trends, traditional media channels, and influencer marketing best practicesYou have strong expertise in marketing technology and analytics, with proficiency in utilizing various martech platforms and data visualization toolsYou have exceptional leadership and team management skills, with experience in building, mentoring, and motivating high-performing global teamsYou have excellent communication, presentation, and interpersonal skills, with the ability to effectively interact with senior executives, regional teams, external partners, and media representatives.You have strong negotiation and vendor management skillsYou have strategic thinking skills and the ability to solve problems, with a data-driven approach to decision-making.You are able to thrive in a fast-paced, dynamic, and global environment, managing multiple projects simultaneously and meeting tight deadlinesYou are fluent in English, proficiency in additional languages is a highly desired assetYour new employer:At Breitling, we encourage everyone to bring true authenticity to work and contribute to our shared mission to redefine luxury. We prioritize the well-being of our employees by fostering an environment of diversity, equity and inclusion, where every voice is heard and valued.We believe that happy, healthy employees are the key to success, which is why we offer competitive benefits, including:Home office (depending on position requirements)Watch to wear / watch to buy programReferral programDevelopment opportunitiesMaternity leave (17 to 19 weeks)Culture of feedbackWant to take on this mission and join our team? Apply now!We value diversity and are committed to fostering an inclusive environment that reflects the excellence and refinement that define our brand. We welcome applications from all backgrounds, regardless of race, gender, age, sexual orientation, disability, or any other protected characteristic. We invite candidates from all walks of life to share their applications to join our Squad, where inclusion is at the heart of our vision of elegance and prestige. Please note that the use of protective equipment is required for certain roles to maintain the highest standards of safety and precision during operations in our workshops.