Global Head of Digital Marketing - Emmi Group

Company: Emmi GroupLocation: Lucerne – three days in the office, two days remote within SwitzerlandStarting date: To be discussedAs an executive search firm, THE MOTION PARTNER has been exclusively mandated by the client to lead this recruitment process. THE COMPANY AND ROLEEmmi is the leading manufacturer of high-quality dairy products in Switzerland, with a strong local presence in 15 countries. The company distributes its premium products in around 60 countries and operates 72 production sites across 13 countries. Emmi creates the best dairy moments for today and for generations to come. The goal is to grow its brands by reaching more and more consumers with communication that is well liked, well branded and easy to understand. As Global Head of Digital Marketing, you will set the vision for Emmi’s digital presence worldwide. Together with local teams, you and your team will make an impact to be proud of. We are looking for an expert in winning on digital video platforms and someone who stays at the forefront of emerging technologies. In this role, you will report directly to the Global Chief Marketing Officer and lead a passionate team of top digital marketers, driving excellence and innovation at the highest level. This is your opportunity to elevate Emmi’s digital marketing to the Champions League!TASKS & KEY RESPONSIBILITIES Lead, inspire and develop a high-performing global digital marketing team, fostering both individual growth and a collaborative team culture.Elevate digital marketing capabilities across markets by assessing local maturity, identifying gaps and ensuring digital plays a clear role in building mental availability with consumers.Guide and influence local marketing teams and decision-makers to optimize key drivers of digital marketing effectiveness, including communication strategies, flighting plans, and platform-optimized advertising.Partner closely with brand management and marketers as a strategic sparring partner.Develop and lead a Global Centre of Excellence, codifying best practices, defining key metrics, and activating them through structured learning agendas, workshops and playbooks.Oversee core global MarTech systems and digital projects (e.g. the “Voyager” website project), ensuring continuity, scalability and consistent standards across markets.Build strategic relationships with global media platforms and agencies, driving best practices, innovation, and alignment across all markets.Act as an early radar for emerging technologies such as AI that enhance marketing efficiency, creative development, and overall campaign effectiveness.QUALIFICATIONS & COMPETENCIES Extensive experience in brand and digital marketing within an FMCG environment or related industries, ideally gained in a global role or across multiple regions.Passionate about leading people, with the ability to create clarity, energy, and engagement. You place great importance on individual development and lead in a way that is needs-oriented and empowering.In-depth knowledge of video-centric digital platforms and data-driven marketing strategies.Understanding of the Ehrenberg-Bass Institute’s laws of growth and how to apply them in practice.A strong team player and collaborator, able to influence and inspire across functions and motivate culturally diverse teams.Strategic thinker who makes fact-based decisions.You challenge the status quo, driving improvement with boldness and curiosity.Business-fluent in English; additional language skills are an advantage.Brings passion, resilience, humor and commitment to everything you do. A strong networker across countries and cultures, with an authentic communication style that enables you to connect with people at all levels — from interns to C-level — always with confidence and senior presence. Sets the right priorities for the department and helps the team stay motivated and on track.THE OFFERAt Emmi, people take pride in what they create, from local roots to international brands, driven by passion, craftsmanship and heart. The culture is collaborative, open and rooted in continuous learning, combining business success with purpose and long-term thinking. Emmi is a down-to-earth and authentic place where diversity is celebrated, individuality is respected and everyone can truly be themselves.Benefits include:6 weeks of holiday per year, with the option for sabbaticalUp to 40% remote work flexibilityAttractive pension plan with above-average interest and higher long-term savingsCross-functional development programs supported by coaches and mentors to strengthen strategic skillsWomen's Business Point initiative empowering female employees to grow their skills, expand their internal networks and help shape Emmi’s culture14 weeks of maternity and 2 weeks of paternity leave, both at full payEmployee discounts on Emmi products, fitness memberships and a wide range of leisure and lifestyle offersLoyalty award every five years, redeemable as additional vacation or as a contribution to the pension fundInterested? We look forward to receiving your complete application (current CV, diplomas, and employment references if available) by email at: office@themotionpartner.ch