Global Social Media Lead, Royal Copenhagen (Maternity Cover)

Founded in 1775 as “The Danish Porcelain Factory” under the patronage of Dowager Queen Juliane Marie, Royal Copenhagen is among the oldest companies in Denmark. Deeply anchored in craftsmanship, royal heritage and timeless design, Royal Copenhagen is one of the most luxurious porcelain brands in the world. An innovative approach and steadfast determination have made Royal Copenhagen a part of Danish cultural history and a true national treasure. GLOBAL SOCIAL MEDIA LEAD (maternity cover 1y)The RoleWe are seeking an experienced and visionary Social Media Lead to cover a maternity leave and accelerate the growth of Royal Copenhagen’s global social media presence. This is a unique opportunity to own and evolve Royal Copenhagen’s social media strategy. You will drive both top-line creativity and bottom-line results by facilitating magnetic content, steering cross-market alignment, and guiding media investment across the funnel.Key ResponsibilitiesLead day-to-day operations of Royal Copenhagen’s global social media presence (primarily IG + TikTok)Develop and execute platform-native content and campaign calendars that balance brand storytelling and performance together with peers in the Brand Marketing TeamWork closely with peers in the Brand Marketing Team to translate seasonal priorities and brand world themes into culturally relevant social expressionsGuide local markets on social media strategy and useDefine and report on clear KPIs across awareness, engagement, traffic, and follower growthCollaborate with performance marketing to optimize content through insights and testingIdentify and manage creators and cultural collaborators who align with the brand’s craftsmanship and design heritageWhat You Bring5+ years of social media experience with premium or lifestyle brands, ideally global in scopeDeep platform knowledge (especially TikTok and Instagram) and instinct for trend participationA sharp mix of creative vision and analytical rigor; you think in formats and funnelsComfort with owning both strategy and execution – from planning to postingConfidence managing agency partners and/or internal content teamsExcellent English communication skillsAbout Royal CopenhagenFounded in 1775, Royal Copenhagen is synonymous with Danish design heritage, refined handcraft, and enduring beauty. As we continue to modernize our brand expression and expand our reach, you’ll help shape the voice of a global icon on today’s most dynamic platforms.With untiring enthusiasm, Royal Copenhagen continuously revitalises itself and its historic aesthetic, time and time again. Won’t you join us?Read more: fiskarsgroup.comRead more: royalcopenhagen.comOBR1