Growth Marketing Engineer

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures. In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents. FairMoney thrives on its diverse workforce, bringing together talent from over 27 nationalities. This multicultural team drives the company's mission of reshaping financial services for underserved communities.To gain deeper insights into FairMoney's pivotal role in reshaping Africa's financial landscape, we invite you to watch informative video.Role Overview Weʼre looking for a Growth Marketing Engineer — a hybrid of marketer, data engineer, and growth hacker — who will build, maintain, and scale the technical foundation of user acquisition and performance marketing. This person ensures end-to-end data accuracy from web → app → MMP, empowers smarter campaign decisions, and drives measurable growth through technical precision, automation, and experimentation. Youʼll partner closely with Marketing, Product, and Data teams to ensure every click, install, and conversion is tracked, attributed, and optimized.Key ResponsibilitiesAttribution & Tracking InfrastructureOwn end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase)Ensure accurate attribution across app, web, and offline channels Google Ads, Meta, TikTok, ASA, OEMs, Design and manage deep linking, deferred deep linking, and web-to-app flowsImplement server-to-server postbacks, SKAdNetwork, and privacy-compliant trackingData Quality & Growth AnalyticsStandardize event taxonomies and support BigQuery pipelinesBuild and maintain growth dashboards GA4, Looker, PowerBI, Tableau)Monitor for tracking breaks, discrepancies, and data driftConduct cohort analysis, LTV studies, and CAC diagnosticGrowth Experimentation & AutomationSupport campaign testing and API-based automationRun A/B tests across creatives, audiences, and channelsAutomate budget pacing, performance alerts, and creative trackingAlign events with product and risk milestonesTooling & IntegrationsOwn the MarTech stack MMPs, SDKs, CRM tools, tag managers)Manage Conversion API integrationsQA tracking during app releasesKey KPIsAttribution variance < 5%99%+ event tracking reliabilityExperiment velocityImproved CPI / CVR metricsReal-time reporting availabilityRequirements3-5 years in growth marketing, analytics, or MarTech engineeringHands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok PixelStrong understanding of attribution, SKAdNetwork, and event flowsSQL / BigQuery familiarityBonus: Python / JS automation skillsStrong cross-functional collaborationBenefits25 days paid vacation, Sick & Public Holidays to B2B contractorsRemote (timezone must have significant overlap with CET)Training & Development budgetPaid company business tripsRecruitment ProcessScreening call with Recruiter: 30 minutesTechnical Interview with Head of GrowthFinal interview with Chief Credit Officer and Chief Product Officer