Growth Marketing Manager

We are seeking a strategic Growth Marketing Manager to drive growth for our mission-driven insurance program designed specifically for insurance agents. Our holistic approach supports the entire aging process, making this more than just insurance - it's about creating meaningful impact in people's lives.This role focuses on driving user acquisition and engagement through data-driven content creation and funnel optimization, specifically targeting insurance agents who share our vision. You'll combine the analytical mindset of performance marketing with creative copywriting and UX writing skills to deliver measurable growth across all customer touchpoints in this unique, purpose-driven market.Growth Opportunities - This position offers significant potential for expanding strategic responsibilities across new growth channels and initiatives as our marketing efforts scale.Key ResponsibilitiesContent & Copy StrategyCreate compelling copy for landing pages, email campaigns, and marketing funnelsDevelop messaging frameworks for diverse user personas and complex target audiencesLead copywriting initiatives from ideation through productionCollaborate with design teams to optimize user experience across all touchpointsUser-Centric ApproachConduct deep research into user pain points and motivationsCreate targeted messaging for complex personas using panel research and user insightsMaintain user-centric focus across all marketing initiativesPerformance Marketing & OptimizationDesign and execute A/B tests on campaigns and landing pages to maximize conversion ratesAnalyze performance metrics and present actionable insights to stakeholdersCross-Functional CollaborationWork closely with Product, Design, and Legal teams throughout project lifecyclePartner with specialists across departments to enhance user experienceLead growth initiatives from concept to execution with full accountabilityRequired QualificationsExperience & Skills5+ years in growth marketing, performance marketing, or user acquisitionStrong background in copywriting with UX writing capabilitiesProven experience with funnel optimization and conversion rate optimizationProficiency with marketing analytics and performance measurementTechnical RequirementsNative-level English proficiency required - candidate must have lived/studied/grown up in the US with deep cultural understandingFamiliarity with integration tools and marketing technology stackKnowledge of design principles and ability to collaborate effectively with design teamsPersonal AttributesCreative and proactive mindset with strong curiosity for testing and optimizationIndependent worker with excellent project management skillsResults-oriented with proven track record of driving measurable growthAnalytical thinker who can translate data into actionable strategiesPreferred QualificationsExperience managing paid social campaigns and advertising budgetsExperience with scalable, evolving design systems (content patterns, tokens, component reuse)Experience with HubSpot and similar marketing automation platforms, email tools, analytics systems, and landing page QA/monitoringExperience with complex B2B or multi-persona marketing environmentsKnowledge of marketing integrations and technical implementationWhy Join Us?Drive growth that matters - craft messaging and experiences that genuinely connect with users and solve real problems in their journeyOwn the complete growth story at the intersection of creativity and analytics - and shape how we acquire, engage, and convert users at scaleWork in a company that values experimentation over assumptions, data-driven insights over gut feelings, and gives you the freedom to test bold ideasJoin a team that's passionate about growth with purpose - building experiences that are both high-converting and authentically valuable to our usersAssured Allies is proud to be an Equal Opportunity Employer and considers applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws.Powered by JazzHRBWmzVoRDZQ