Growth Marketing Manager (B2B)

Company DescriptionAt Bluecrest, we’re more than a health assessment provider - we’re the health intelligence company. Since our founding in 2012, we’ve been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights.Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK’s leading health intelligence company, delivering vital health insights to over a million people every single day.We’re proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful.Join us in shaping the future of health intelligence, where your work makes a real difference, every day. PositionGrowth Marketing Manager (B2B)Worthing, West Sussex – Hybrid Full time, Permanent Up To £36,266 Per Year Plus Various Company BenefitsWe are seeking a commercially minded and data-driven Growth Marketing Manager to lead our B2B and corporate marketing efforts. This role will focus on driving customer acquisition and retention through innovative, insight-led marketing strategies. You will play a pivotal role in scaling our B2B and corporate channels, working closely with the business development/sales, retention and product teams to deliver measurable growth.What can we offer you in return? *Balance & SupportAnnual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours) Company Sick Pay SchemeEnhanced Family LeaveLearning & DevelopmentApprenticeship SchemesCareer Development OpportunitiesBluecrest Academy for Aspiring ManagersLeadership Development Programme24/7 Learning Library – accessible for everyone!Financial & LifestyleSalary exchange pensionEmployee Charity Sponsorship SchemeRetail and Leisure DiscountsHome Office AllowanceSophos @Home ProtectionEmployee Assistance ProgrammeHealth & WellbeingDiscounted Gym MembershipCycle to Work SchemeFour Free Health Assessments per year for yourself, family or friends50% Off Additional Health TestsLife InsuranceAfter qualifying period & subject to terms and conditions and/or eligibility.The day to day of the role…Acquisition and strategy executionDevelop and execute multi-channel marketing campaigns to attract new B2B corporate clients and strategic partnersIdentify and test new acquisition channels (e.g. LinkedIn Ads, ABM, webinars, partnerships).Collaborate with business development/sales to align marketing efforts with lead generation and conversion goals.Optimise the marketing funnel to improve lead quality and reduce acquisition costs driving efficiencies.Retention and engagementDesign and implement lifecycle marketing strategies to increase client retention and engagement.Develop targeted campaigns to upsell and cross-sell products and services to existing clients.Work with the growth and retention team to create onboarding, education, and re-engagement programs.Develop and optimise targeted campaigns to drive proactive uptake of benefits by employees to achieve desired outcomes.Data and performance analysisOwn key performance metrics (MQL, SQL and campaign metrics) to report on performance.Use data and insights to continuously test, learn, and optimise marketing strategies.Leverage CRM and marketing automation tools to segment audiences and personalise communications.Content and messagingCollaborate with the content and creative team to develop compelling B2B messaging, content, case studies, and thought leadership relevant to all stages of the buying funnel. Ensure consistent brand messaging across all touchpoints.Collaboration and stakeholder managementWork cross-functionally with business development/sales, growth and retention, clinical and product teams to align on goals and deliverables.Effectively manage external agencies and vendors as needed to support marketing activities and campaign execution to ensure best value for Bluecrest.Management and reportingManage one direct report (Marketing Executive) ensuring alignment with business/marketing objectives, setting clear goals and individual performance objectives, whilst fostering an environment for development.Own reporting and analytics for acquisition and retention campaigns, providing actionable insights on KPIs such as lead quality, conversion rates to inform strategy.RequirementsWhat we want to see from youAble to demonstrate extensive B2B marketing experienceMarketing experience within a health and wellness setting would be beneficial but is not a mustProven track record in growth marketing, with experience in both acquisition and retentionExcellent experience of marketing automation and channel optimisationStrong analytical skills and experience with tools like HubSpot, Google Analytics, and LinkedIn Campaign ManagerExcellent communication and stakeholder management skillsExperience in Account-Based Marketing (ABM) is desired, but not essentialPlease note: All roles at Bluecrest Wellness will require a satisfactory criminal record check as part of our onboarding processOther informationReady to Take the Next Step?If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you’re looking for a place where you can truly belong, we’d be thrilled to hear from you.Once we’ve reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat. It’s a chance for us to get to know you better, and for you to ask any questions you might have about the role, the team, or life at Bluecrest.We’re excited to learn more about you!Everyone is WelcomeWe are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance.Our employment practices are firmly rooted in the principles of diversity, equity, and inclusion and all employment decisions are based on merit, role requirements and the evolving needs of our organisation. We believe that a diverse workforce brings fresh perspectives, drives innovation, and strengthens our ability to serve our community with compassion and excellence.Our mission is to build inclusive, collaborative teams where every individual feels valued, supported, and empowered to thrive. We celebrate individuality and encourage every team member to bring their whole self to work — because when people feel they truly belong, they do their best work.This commitment is not just part of our policy — it’s part of our purpose. It reflects who we are, how we lead, and how we grow together.Other InfoPlease note that this role is exempt from the provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001. As such, all convictions, cautions, and bind-overs—including those considered ‘spent’—must be disclosed as part of the application process.We kindly ask recruitment agencies not to contact us regarding this vacancy. We are committed to managing our recruitment directly and appreciate your understanding.Any personal information you provide will be handled in accordance with our company’s Privacy Policy, ensuring your data is treated with care and respect.Please be aware that we are currently unable to offer visa sponsorship for this position.