E-Commerce & Paid media Manager

🔹 E-commerce & Paid Media ManagerLocation: Notting Hill, London (4 days in-office, 1 day WFH)Salary: £40,000–£45,000 Start Date: ASAPReports to: Founder & CEOType: Full-time, PermanentAbout the RoleWe are looking for a highly organised, analytical and hands-on E-commerce & Paid Media Manager to join Hayley Menzies at a pivotal time of growth. This role is ideal for someone with experience in a small brand or startup environment who enjoys rolling up their sleeves and taking ownership.You’ll manage all aspects of performance marketing and e-commerce operations: from Meta and Google Ads to Klaviyo flows, email strategy, Shopify uploads, and CRO analytics. You’ll also lead a small, dynamic team including our copywriter, customer care & digital assistant, and brand & social executive.This role will be critical in driving digital revenue, increasing conversion, and executing seasonal launches across our owned and partner platforms.Key Responsibilities       •      Lead and optimise Meta and Google Ads (ROAS, CAC, list growth)       •      Build and evolve Klaviyo flows, campaigns, and segmentation strategy       •      Manage the end-to-end launch of products across Shopify and partner sites       •      Brief and collaborate with our web developer to implement CRO enhancements       •      Use GA4, Shopify, and Elevar to analyse and act on performance data       •      Work closely with the Founder to ensure product launches align with commercial goals   •      Own the critical path and timelines for digital launches       •      Report on KPIs weekly and contribute to trade and marketing meetings       Manage Small Team .       Copywriter – coordinate product and campaign copy       •      Customer Care & Digital Assistant – oversee e-com tasks and support       •      Brand & Social Executive – ensure cohesive messaging across platformsRequirements       •      3+ years of experience in e-commerce and/or performance marketing       •      Proven track record managing paid campaigns across Meta & Google       •      Strong knowledge of Klaviyo, Shopify, GA4, and basic CRO principles       •      Experience working in or with small brands or start-ups       •      Analytical and commercially minded with strong attention to detail       •      Confident managing timelines, people and multiple moving parts       •      Strong communication and leadership skills       •      A love of fashion and understanding of the DTC retail landscape is a plusWhy Join Us?       •      £40–45k salary        •      25 days holiday + bank holidays       •      Company phone and MacBook       •      Clothing allowance each season       •      Access to exclusive staff discount and buy-in on collection pieces       •      Work from our vibrant Notting Hill HQ, 1 day remote per week       •      Join a close-knit, creative and driven team during an exciting growth phaseAbout Hayley MenziesHayley Menzies is a London-based fashion brand rooted in the spirit of Portobello — eclectic, bold, and timeless. Known for our statement knitwear and elevated everyday pieces, we design collections for the modern woman with a love of craftsmanship and confident style. We are stocked globally and growing fast. This is a unique opportunity to help shape the next chapter of our digital success.