Growth Marketing Manager

Office Beacon is Hiring:Why Work with Us:As our Growth Marketing Manager you’ll be part of a high-performing, collaborative marketing team driving measurable growth through innovative digital strategies. We're bold, data-driven, and always looking for ways to convert traffic into customers. If you're passionate about using experimentation, analytics, and design to turn visitors into action-takers, this is your opportunity to make a measurable impact. Position OverviewWe are seeking a Growth Marketing Manager who can not only optimize on-site conversion flows but also own the end-to-end customer journey beyond initial conversion. This role will lead website optimization, attribution reporting, and post-conversion remarketing initiatives including email nurture sequences, retargeting ads, and seasonal/multi-channel campaigns.The ideal candidate will bridge CRO, marketing automation, and remarketing, ensuring that every digital touchpoint—website, ads, email, and beyond—works in concert to drive measurable business growth.Key ResponsibilitiesConversion Strategy & Experimentation● Define key conversion goals (form fills, demo requests, downloads, event sign-ups).● Audit user journeys across the website and landing pages to identify friction points.● Develop and execute data-backed hypotheses to improve user flow and conversion rates.● Partner with Design and Web Development to rapidly implement test variations and winning experiences.A/B Testing & Behavioral Analysis● Design and manage A/B and multivariate tests on CTAs, layouts, copy, and forms.● Use CRO tools (e.g., VWO, Hotjar, Optimizely, Google Optimize) to test and analyze user behavior.● Continuously optimize for page speed, mobile usability, and accessibility.Personalization & Segmentation● Implement dynamic personalization (e.g., distinct CTAs for first-time vs. repeat visitors).● Collaborate with Marketing Ops to use CRM and website data for visitor segmentation by intent.● Create and manage progressive profiling forms to capture richer data over time.Analytics, Attribution & Reporting● Monitor CRO performance through Google Analytics, GA4, Tag Manager, and Looker Studio.● Select, configure, and manage attribution reporting software to track performance across channels.● Ensure multi-touch attribution models are properly set up, tested, and continuously refined.● Define and maintain consistent UTM tracking and campaign attribution for all experiments.● Build dashboards that tie CRO initiatives to lead quality and downstream outcomes (in partnership with Marketing Ops).● Provide regular reports on conversion performance, remarketing ROI, and lifecycle metrics.Funnel Optimization Beyond the Website● Optimize post-click experiences such as thank-you pages, confirmation flows, and chat integrations.● Track form abandonment and develop recovery strategies (e.g., retargeting or follow-up sequences).● Experiment with chatbot flows and instant lead capture integrations.Cross-Functional Collaboration● Work closely with Marketing Ops, CRM, and Paid Media teams to ensure data integrity and accurate tracking across systems.● Collaborate with Sales and RevOps to align CRO goals with lead quality and pipeline metrics.● Maintain detailed documentation of experiments, learnings, and implemented changes.Key Software & Tools● CRO & Testing: Google Optimize, Optimizely, VWO, Unbounce, Hotjar, Crazy Egg● Analytics: Google Analytics / GA4, Tag Manager, Looker Studio● CMS & Marketing Platforms: HubSpot, WordPress● Design & Collaboration: Figma, Canva, Adobe Creative Suite● Project Management: Asana, Slack, Google WorkspaceSkills & Qualifications● 5+ years of experience in CRO, digital marketing, or performance marketing.● Strong background in attribution tracking and reporting.● Proven experience in email marketing automation (welcome series, nurture flows, lead magnets).● Expertise in audience segmentation and multi-channel remarketing.● Familiarity with AI/automation tools for campaign management and personalization.● Analytical mindset with strong testing, data analysis, and reporting skills.● Experience mapping and executing customer lifecycle campaigns across web, email, and paid media.