Growth Marketing Senior Associate

As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You'll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.Reporting to the Product & Growth Marketing Lead, you'll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeysDevelop and optimise automated communication flows across email, push, and in-app channelsBuild personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care toolsPartner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releasesWork closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentationCollaborate with Customer Success to drive specific adoption goalsRun A/B tests, derive insights, and propose new strategies to increase retention and product utilisationRequirements2-4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus)Strong understanding of user journey design, segmentation, and behavioural triggersComfortable with data — able to interpret dashboards and draw insights to drive iterationExperience running experiments (A/B testing, growth loops, or funnel optimisation)A growth mindset: proactive in suggesting new lifecycle strategies, not just executing existing onesAbility to work cross-functionally and manage multiple stakeholdersHave excellent written and verbal communication skills in EnglishData driven, results focused and always looking to improve thingsBenefitsWhy You'll Love Working With Us: Global company - work in a diverse environment with people from nearly 20 countries Generous leave policy - time off to rest and recharge Christmas week off - company-wide break during Christmas, separate from annual leave Birthday leave - enjoy a day off on your birthday Quarterly mental health days - one day off every quarter to focus on your wellbeing Flexible work arrangements - work in a way that suits your lifestyle and goals Work-life balance - a culture that values personal time and long-term wellness Medical coverage - comprehensive insurance for peace of mind Performance bonus - high performance is recognised and rewarded Development budget - annual allowance to support your professional development Mental health support - premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care Socials and communities - regular non-work events/activities to connect and have fun together