Growth Strategist

We're seeking a data-driven and creatively minded Growth Strategist to lead initiatives that drive customer acquisition, retention, and revenue growth across digital channels. This role is ideal for someone who thrives at the intersection of marketing, experimentation, and brand storytelling — combining analytical insight, creative testing, and strategic execution.As Growth Strategist, you'll identify scalable growth opportunities, design high-impact campaigns, and collaborate cross-functionally with creative, media buying, and lifecycle teams to turn insights into measurable results.Key ResponsibilitiesDevelop and execute growth strategies across paid media, organic content, email marketing, and strategic partnershipsIdentify, prioritize, and test new acquisition channels to optimize CAC, LTV, and ROASCollaborate with creative, content, and media teams to align messaging and visuals with performance insightsAnalyze campaign performance, audience behavior, and conversion funnels to guide strategy and creative directionManage A/B and multivariate testing across ads, landing pages, and email flows to improve conversion ratesPartner with product and retention teams to design upsell, referral, and win-back programsForecast growth metrics, monitor KPIs, and deliver actionable reports to stakeholdersStay ahead of emerging tools, frameworks, and digital trends to uncover competitive advantagesQualifications3-6 years of experience in growth marketing, performance marketing, or digital strategy (e-commerce or subscription-based preferred)Proven track record of driving measurable results in acquisition, conversion, and retentionProficiency with tools such as Google Analytics, Meta Ads Manager, Klaviyo, Shopify, or similar platformsStrong grasp of funnel optimization, attribution models, and lifecycle marketingExcellent communication skills with the ability to translate data into strategic insightsExperience leading cross-functional collaboration across creative, media, and product teamsAnalytical thinker with a creative mindset and a bias toward experimentationPreferred SkillsExperience designing growth loops, referral systems, or viral campaignsFamiliarity with marketing automation and data visualization toolsWorking knowledge of CRO platforms like Hotjar, Optimizely, etcInterest in storytelling, culture, or educational products is a plus