GTM Commercial Enablement Lead

Global-e (Nasdaq: GLBE) is the world’s leading platform enabling and accelerating global, direct-to-consumer cross-border e-commerce growth — making selling internationally as simple as selling domestically. Through our comprehensive end-to-end solution that combines best-in-class localization capabilities, big-data business intelligence, and streamlined international logistics, we help the world’s most iconic brands increase international sales and achieve significant online growth. Our people play a key role in our success, and we’re always looking for driven, talented, and ambitious individuals to join our growing global teamAbout the Role We’re looking for a sharp, analytical, and creative GTM Commercial Enablement Lead to join our Revenue Operations team. This is a hands-on, high-impact role where you’ll collaborate across Sales, Customer Success, Partnerships, Marketing, and Product Marketing to strengthen our go-to-market execution, competitive positioning, and enablement programs. You’ll equip our global teams with the insights, tools, and materials they need to drive growth, improve win rates, and reduce churn - combining strategic thinking with excellent storytelling and execution skills. Key Responsibilities :1. Enablement Content Creation Build and maintain high-quality enablement materials that drive measurable impact on pipeline conversion and customer retention - including battlecards, pitch decks, playbooks, objection-handling scripts, onboarding guides, and competitive comparisons. Develop concise, customer-facing materials that clearly articulate Global-e’s value proposition vs. competitors across core verticals. Create and manage a central enablement library aligned with our commercial strategy and GTM priorities. 2. Onboarding & Continuous Learning Design and manage structured onboarding programs for new GTM hires across Sales, Customer Success, and Partnerships - ensuring consistent ramp-up, product fluency, and alignment with Global-e’s commercial strategy. Continuously evolve onboarding content and delivery based on feedback, performance insights, and new product or process developments. 3. Sales & Customer Success Training Programs Build and deliver an annual enablement and training plan across Sales, Customer Success, and Partnerships. Design and facilitate live and virtual workshops, onboarding sessions, and role-plays focused on value-based selling, objection handling, and competitive defense. Develop and maintain a library of best-practice examples and call snippets mapped to real-world GTM scenarios. 4. RFP Excellence & Process Optimization Own the RFP process end-to-end - from stakeholder alignment to delivery — ensuring strategic, accurate, and timely responses. Drive automation and workflow improvements to increase efficiency and win rates. Partner cross-functional to maintain a consistent, data-driven repository of RFP responses and success metrics. 5. Competitive Intelligence & Market Insights Conduct ongoing research on competitors, new entrants, and emerging verticals, transforming findings into actionable GTM insights and competitive collateral. Partner with Product Marketing and Sales to translate market intelligence into positioning frameworks, pricing strategies, and product messaging. Support vertical analyses to identify whitespace opportunities and build targeted enablement collateral. Requirements:3+ years of experience in Sales Enablement, Revenue Operations, Product Marketing, Strategy, or related functions. Proven experience creating and delivering enablement content and programs in a global B2B or tech environment. Strong understanding of GTM motions, sales cycles, and the needs of Sales and CS teams. Excellent written and verbal communication skills, with confidence presenting to diverse audiences and senior stakeholders. Demonstrated ability to conduct strategic market and competitive research, synthesize insights, and translate them into actionable materials. High proficiency in PowerPoint, Excel (analysis/modeling), and CRM tools (Salesforce or HubSpot). Strong project management and cross-functional collaboration skills; able to manage multiple priorities in a fast-paced, matrixed environment. Experience in a large global tech company or similar complex organization is a strong plus. Previous experience in a GTM or customer-facing role (e.g., Sales, CS, Partnerships) is a plus.