Head of Content (in-Product Content)

🚀 Who Are We?Welcome to Welltech—where health meets innovation!As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions.Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of 700+ passionate professionals across 5 hubs.Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.✨ What We’re Looking ForWe’re looking for a Head of Product Content to own and drive the content strategy across our apps.You will focus on defining how high-quality content drives user outcomes, enhances product value, and supports personalization and growth.You’ll collaborate closely with Product Managers, Content Producers, Design, Marketing, and Data teams to align content direction with product goals, user needs, and commercial objectives.🛠 Key ResponsibilitiesWork with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunitiesPartner with Content Production to ensure the right formats, themes, and topics are being created to support product goalsDevelop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testingCollaborate with Product and UX teams to ensure content integrates meaningfully within the product experienceSupport localization and international expansion through scalable content frameworksWork with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retentionChampion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)Propose and prioritize content-driven product initiatives and expedite content innovationFoster cross-functional alignment on content direction across Product, Content, and Marketing🎯 Required SkillsProven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer appsMultimedia and multi-format experience — comfortable creating podcasts, educational articles, or other content packagesStrong understanding of how content impacts user behavior and product successExperience working cross-functionally with content creators, product managers, designers, and analystsSystems thinker — able to structure content at scale using taxonomies, metadata, and content modelsInsightful and user-focused — comfortable interpreting user research and data to inform content directionExcellent communication and collaboration skillsStrong project management skills — able to drive initiatives forward across multiple teams without direct authorityExperience with A/B testing, personalization, or content recommendation systems is a plusPassion for health, fitness, or wellness is a big bonus🛤 Candidate Journey⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team✨ Why You’ll Love Being Part of WelltechGrow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed togetherLead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impactResults-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every dayWe Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality🔗 Check out some of our products:WalkFit | Yoga-Go | Muscle Booster