Head of Demand Generation (Hybrid)

DescriptionHead of Demand GenerationLocation: Phoenix, AZ (Hybrid)Industry: Home Improvement / ContractingDepartment: MarketingReports To: Visionary / CEOCompensation: $120,000–$150,000+ base salary + performance bonusesReady to Build a Marketing Engine That Scales a $10M Brand to $100M+?Are you a master marketer ready to show the world what you’re capable of?Maybe you’re tired of corporate red tape, ready to lead something meaningful, or driven by the thrill of building a scalable growth engine from the ground up.Tacheny Exteriors isn’t your average home improvement company — and this isn’t your average marketing job.We’re a fast-scaling, family-owned exterior remodeling brand with roots in Minnesota and Arizona, on a mission to redefine what “contractor” means through professionalism, customer experience, and smart growth.We’re looking for a Head of Demand Generation who knows how to turn data, ad spend, and creativity into predictable growth.You’ll own the full funnel — from awareness and lead generation to conversion optimization — and build a marketing machine that fuels our next phase of expansion.If you love the art and science of performance marketing, obsess over attribution and automation, and thrive in a high-accountability, results-driven culture — this might be your perfect fit.The MissionBuild a fully integrated, automated, and scalable marketing engine that attracts highly qualified prospects, walks them through digital funnels, and converts them into booked appointments for our sales team.Your success will be measured by growth efficiency, marketing ROI, and the strength of the systems you build.Our CultureOur employees describe working at Tacheny as being part of a family.We’re professional, but not corporate. Competitive, but collaborative. Grounded, but relentlessly ambitious.We AreDriven by massive goals — failure isn’t an option.Obsessed with performance and excellence.Focused on dominating our markets while having fun doing it.Builders and disruptors who challenge the status quo — and double down on what works. You’ll Fit Right In If You…Want to build something big — a marketing engine that drives $100M+ growth.Thrive in a performance-driven, entrepreneurial culture.Love accountability, ownership, and the thrill of blowing past goals.Have the confidence and skill to both strategize and execute.Want to grow your title, influence, and compensation as the company scales.You won’t fit if you…Are just looking for a job, not a mission.Only “know” marketing tasks but can’t connect them to business outcomes.Don’t enjoy working hard, solving problems, or pushing for better.Core ValuesCustomer Experience is #1DrivenProfessionalismGrowth OrientedAdaptabilityCompensation & BenefitsBase salary: $120,000 – $150,000+Performance bonuses tied directly to marketing ROIHealth, dental, and vision insurancePaid time off and holidaysCareer growth opportunities in a leadership-driven, family-owned businessReady to Build Something Legendary?If you’re ready to design, lead, and scale a marketing system that drives explosive growth — we’d love to meet you.Apply today with your resume and a short note about your proudest marketing success.RequirementsMust-Have Skills (Mastery Level)Marketing ChannelsDigital Ads, Social, SEO, Email, Direct Mail, OTTOrganic, Paid, and Affiliate lead generationGoogle EcosystemDeep admin-level understanding of Google Ads, including Search, Display, PMAX, Local Services, and YouTubeProven ability to improve Quality Score and Landing Page ExperienceExperience with GA4, Tag Manager, Looker Studio, and GMB optimizationYouTubeExpertise in Video AdsExperience building and optimizing an organic channel that attracts and convertsMetaBusiness Suite, Ads Manager, and Business PortfolioProven success building campaigns that generate qualified leads within target metricsAI & AutomationUp to date on AI-driven search and marketing trendsRegularly use AI tools to accelerate workflows and optimizationWebsite & UXCurrent design and UX/UI best practicesAdvanced knowledge of SEO, AI SEO, heat mapping, and form middlewareStrong grasp of page load speed optimizationCRO (Conversion Rate Optimization)Deep understanding of psychological conversion principlesExperience designing structured A/B testing programs with measurable outcomesCreativeCampaign and ad concept developmentExperience structuring and writing high-performing adsFunnel BuildingCustomer segmentation and lead magnet strategyEmail marketing, drip campaigns, and testingProven success leveraging lead magnets to drive inbound flowCall Center & CRM KnowledgeFamiliarity with CSR workflows, lead aggregator tools, and speed-to-lead systemsKnowledge of marketing-based CRMs (HubSpot, GoHighLevel, etc.)MetricsAbility to track and analyze key KPIs: CAC, LTGP, ROAS, CPL, CPQLClear understanding of funnel conversion stages: Raw ? Qualified Lead ? Set ? Issued ? SoldNice-to-HavesExperience planning door-to-door/canvassing campaignsFamiliarity with CTV, radio, or traditional TV advertisingHome improvement or home services marketing experienceOffer creation and campaign bundling expertiseExperience with SalesRabbit, AccuLynx, and EOS systems Skills & Experience5+ years in Digital Marketing or Demand Generation, ideally in home services or constructionProven ability to manage large-scale budgets and deliver measurable ROIDeep understanding of PPC, SEO, Meta Ads, GA4, and CRM integrationsStrong copywriting instincts and visual storytelling skillsExperience managing agencies, freelancers, or internal creative teamsAnalytical and creative — data fuels your ideas, not limits themOrganized, proactive, and comfortable leading multiple initiatives at onceExcellent communicator and collaborator across departments Personality FitStrategic thinker, tactical executorAnalytical and creative balanceHigh ownership mentality — “that’s not my job” doesn’t exist in your vocabularyThrives in a fast-paced, goal-oriented environmentLoves building systems, not just running campaignsPassionate about growth, accountability, and winning