Head of Digital & Ecommerce

Company DescriptionYarn’n is a First Nations-owned company dedicated to bringing First Nations culture into everyday homes through its unique products, while giving back to the community. Founded by Lane Stockton, a proud Wiradjuri man, and David “Crofty” Croft, former Wallaby, Yarn’n is built on the principles of mateship, education, unity, and inspiration. The company collaborates with various First Nations artists across Australia to create culturally rich designs, donating 50% of its profits to the Yalari Foundation to support education for First Nations youth. Yarn’n unites storytelling, artistry, and purpose to make a meaningful impact.Wondering why you might be seeing Yarn'n for first time? We're a quiet achiever in the Australian start-up scene but we're growing very very very fast! Think tens of thousands (like multiple ten's here) of Australian consumers becoming subscribers in a year. Plus we have hundreds of well known Hotels, Cafes, Restaurant groups all stocking Yarn'n.We’re searching for a Head of Digital & Ecommerce  - a senior, hands-on operator with a high-performance mindset. We're small and we need a Subject Matter Expert who is highly collaborative but super autonomous. You don’t wait for direction - you set it. You think strategically but execute with precision. You’re as comfortable in GA4 as you are in a leadership meeting.We debated what we called this - Head of Digital, Senior E-Commerce and Performance Manager, titles aren't our first thought, so if we got it wrong, let us know!You care about impact, not just revenue growth. We're an impact led brand and we have a mission that we care deeply about. Every dollar we bring in turns into dollars we send out to our charity partner . We've been so successful because we have gone about this as an athlete would - working hard behind the schenes, bringing our A-game to the office. One of our founder played Rugby for Australia as a Wallaby and so we know for you to be successful you will bring the same mindset to your work that athletes bring to training: disciplined, curious, competitive, and purpose-driven.You’ll own everything digital - from Shopify and performance marketing to META, TikTok, CRM, and data. You’ll build, optimise, and scale - relentlessly.WHAT YOU'LL DO / OWNOwn the full digital ecosystem: Shopify, Klaviyo, GA4, Meta, Google, TikTok, Hubspot (bonus points on the last one)Drive D2C growth across our markets (D2C and B2B)Build, run, and optimise paid campaigns end-to-endLead CRO, testing, and funnel optimisationDevelop retention, email, and SMS programs that build loyalty and repeat purchaseReport daily on revenue, CAC, LTV, AOV, and ROAS (and all the other important ones) - and act fastImplement new tools, automations, and growth experimentsAlign digital initiatives with brand and performance goalsABOUT YOU You’re autonomous - you take ownership and make things happenYou’re senior but still on the tools - you love doing the work yourselfYou’ve led digital for a fast-scaling consumer brandYou’re fluent in Shopify, Klaviyo, GA4, Meta Ads, TikTok Ads, and ideally HubSpot CRMYou’re a growth hacker with a commercial mindsetYou’ve got a high-performance approach to work and life - disciplined, detailed, and consistentYou’re purpose-driven - you care about making a difference, not just hitting numbersYou value precision - the 1% matters, in training and in executionYou’re ahead of the curve - always exploring new tools, trends, and technologyWHY JOIN YARN'NWe’ll give you a growth target - and the freedom to overshoot itYou’ll own digital growth for one of the most exciting brands in AustraliaYou’ll work with a team that is obsessed with performance and living life to the fullestYou’ll have autonomy, purpose, and the chance to build something extraordinaryYou’re senior enough to lead it, but still love to do it.If you live for growth, detail, and purpose - this is your role.QualificationsExperience in Digital Transformation and developing forward-thinking Digital StrategiesProven expertise in Project Management with the ability to align multiple stakeholdersStrong Team Leadership skills to inspire and guide diverse teamsProficiency in Web Analytics tools to measure and optimise digital performanceAbility to adapt to emerging digital trends and technologiesExcellent communication and collaboration skillsBachelor’s degree in Business, Marketing, Digital Media, or related fieldFULL TIME - REMOTE - AUSTRALIA APPLICANTS ONLY - AEST TIMEZONE