Head of Etha Academy & Community Experience

Purpose of the RoleEtha is building a new kind of wellbeing education—one that blends ancient Ayurvedic wisdom with modern learning technology, beautiful design, and community connection.The Head of Etha Academy & Community Experience will lead this transformation.This role is responsible for shaping the entire Etha Academy into a modern, immersive, personalized learning ecosystem (not just an online course).You will design the education experience, work closely with world-class experts, embody the Etha philosophy, and build a thriving global community of yoga teachers, practitioners, and modern seekers who want to grow personally and professionally.Key ResponsibilitiesA. Learning Experience & Product ArchitectureLead the evolution of the Academy into a structured 3-level learning ecosystem.Design personalized learning journeys using Etha’s dosha-based and lifestyle-based profiling.Transform expert knowledge into simple, practical, beautiful content formats such as:short videosaudio lessonsself-tests & quizzesdaily routines and ritualshabit charts and practical toolsMaintain a Masterclass-style learning experience with global experts across Ayurveda, yoga, and wellbeing.B. Community Building (“The Etha Family”)Build a strong, purpose-driven community—a tribe of people who want to change how the world understands wellbeing.Create meaningful spaces for connection and growth:circles, discussion groups, and cohort-based learninglive sessions with our Academy expertsQ&A events, challenges, and themed practice weekscommunity-led rituals, insights, and storiesDevelop a network of Etha teacher-ambassadors, who actively engage in content co-creationC. Brand Embodiment & Content LeadershipBecome one of the recognizable “faces” of the Etha Academy.Represent the Etha identity—simple, warm, wise, modern, and deeply holistic.Collaborate with marketing to:create emotional, authentic storytellingdevelop teasers, expert features, and behind-the-scenes contentsupport high-touch initiatives such as curated gift boxes, secret preview events, and the “100 teachers” activation strategyD. Partnerships & Contributor ManagementBuild and maintain relationships with global teachers, Ayurveda scholars, doctors, yoga educators, and wellbeing authors.Facilitate interviews, live classes, collaborative sessions, and co-created modules.Protect the authenticity, quality, and ancient-wisdom integrity of all Academy content.E. Data, Personalization & Continuous ImprovementCollaborate with product/tech teams to enhance personalization using:lifestyle patternslearning preferencespractice habitsdosha indicatorsAnalyze engagement, completion, and learning outcomes to improve the Academy experience.Continuously upgrade content formats, user experience, and community offerings.Skills & QualificationsBackground & ExpertiseExperience in learning design, education programs, or personal development initiatives.Proven experience building and nurturing engaged communities (online or offline).Strong grounding in wellbeing, holistic health, yoga, Ayurveda, or mind-body practices (formal or self-developed).CapabilitiesExcellent storytelling and on-camera communication skills.Ability to transform complex wisdom into simple, practical, modern learning tools.Comfortable facilitating live sessions and guiding group experiences.Skilled at working with experts, contributors, and creative teams.Familiarity with digital learning platforms, apps, or tech-enabled personalization.