Head of Exhibition Marketing

Job PurposeTo oversee all aspects of marketing activity for the LNG & Gas Portfolio of events at a product and corporate level, to establish best practice marketing.This role works closely with event exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions. The Head of Marketing Manager will also work with other department heads across functions such as technology or data that sit outside of the core events team. Within the events team you must manage your generalist team and work with digital and content specialists to deliver campaigns through all marketing channels.Key Accountabilties & ResponsibilitiesOversee the portfolio corporate marketing activity including brandingPlan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Head of Sales across the entire portfolioProduce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plansProvide integrated marketing support for the exhibition /sponsorship/delegate sales teams when requiredCo-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing housesManage a PR Consultancy where relevant and budget dependent to fulfil an international PR plan corporately for each of the portfolio productsManage, develop and maintain all product websitesImplement and manage extensive social media campaigns by event and portfolioImplement a strong digital marketing plan to guarantee reach and data captureProduce effective advertising, marketing and sales collateral for all products – including copywriting, design, productionDevelop relationships with trade associations, media, regulators and industry organizations to foster support for eventsDatabase management, development and list sourcingDevelop, negotiate and fulfil contra agreements with media partners, associations and supportersLiaise with all team members and stakeholders on items containing event brandingAttend meetings with key event partners – associations, sponsors, mediaMonitor competitive activityManage our participation at competitor events when requiredConduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groupsOversee development of the business’ online activitiesManage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.Work closely with the marketing teams in other areas of the business to pro-actively develop cross-promotional opportunitiesQualifications & ExperienceTechnical / FunctionalAt least 5 years year's demonstrable experience at management level in events and / or B2B mediaDegree educatedDetailed knowledge of marketing best practiceKnowledge of B2B exhibition and B2B publishing marketUnderstanding of data protection issuesExperience of developing an online strategyExperience of auditing existing procedures and introducing new proceduresAppreciation of international cultures/foreign languageAbility to network and liaise with senior people/trade bodies and associationsAnticipation of market trends and proactive market involvementPersonal Attributes / InterpersonalCommunication – excellent written English and verbal communication skills, report writing and presentation skillsAdministration and OrganisationTime ManagementProject Management; ability to oversee/manage multiple productsDetailed understanding of marketing principlesAbility to be part of and manage teamsAbility to work under pressure and to deadlinesAbility to work within a target driven market placeSelf-motivated / Innovative / CreativeGood team working ethicsCompetitive analysisLateral thinkingPeople management skillsAnalytical skillsAvailability to travelTeam player – Work closely with all departments across the businessEmpathetic Manager – Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg setdmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.