Head of Growth - (High Growth Scale-up)

WOW Recruitment are partnering with one of Australia’s most exciting digital health scale ups to find a Head of Growth, a commercial, creative and inspiring leader ready to take a high-performing DTC subscription brand to its next phase of global growth.This is a rare opportunity to step into a business that’s already achieved major scale, trusted brand, proven product, and serious momentum. They now need someone to turn that success into long-term, efficient, sustainable growth. The bar is high, we’re looking for a growth leader who is inspirational, bold, commercial, and creative, with instincts sharpened in subscription businesses ready to shape the next phase of growthAbout the CompanyThis Australian-founded digital health company has scaled across six international markets, raised over $100M USD from top-tier investors (including backers of Canva and AirBnB), and facilitated over one million consultations worldwide.Their brands are redefining what healthcare looks like, combining creative marketing, smart technology and a customer-first experience to make good health last a lifetime.Now, they’re entering an ambitious new chapter: investing in data, experimentation, and performance leadership to drive the next wave of growth.The RoleAs Head of Growth, you’ll own the growth strategy for their flagship DTC product leading acquisition, retention, and revenue growth across multiple channels and avenues.You’ll partner with leaders across marketing, product and data to craft strategies that are insight-led, narrative-driven, and grounded in performance metrics like CAC and LTV. This role is for a hands-on leader, someone who can shape strategy, jump into performance channels directly, and allocate budgets with rigour.The role balances commercial ownership with bold creative instinct. You’ll influence high-level channel mixes, advise the creative system, advise optimise spend across performance & brand channels and seek out new channels/avenues/partnerships for DTC growth. With strong foundations in place, your focus will be scaling efficiently while driving measurable results.Key responsibilities include:Lead the end-to-end growth strategy, driving CAC efficiency, LTV uplift and ROI across the funnel.Be an inspiring, motivational leader within the business.Build, mentor and inspire a cross-functional growth team, fostering a culture of curiosity, collaboration and accountability.Partner with creative teams to advice on attention-grabbing, high-performing campaigns that build brand and drive conversion.Champion a test-and-learn mindset, running structured experimentation programs across media, creative and funnel design.Lead attribution and marketing effectiveness frameworks, leveraging MMM, holdout testing and incrementality to inform investment decisions.Collaborate with Product, Data and international markets to align growth with business strategy and long-term brand equity.About YouYou’re bold, inspiring, motivated, commercial, and creative, with a proven track record of delivering growth in consumer-facing subscription businesses. You thrive on ownership, enjoy being hands-on, and are ready to step up into the biggest role of your career.We’re looking for:Proven success scaling a business from high-growth startup to established, well-known brand.6–10+ years in growth, acquisition or performance marketing roles for DTC or subscription-based consumer brands.Deep understanding of CAC, LTV, retention and ROI metrics, with a track record of commercial impact.Experience managing multi-million dollar budgets across both digital and traditional channels.Strategic yet hands-on, comfortable designing frameworks and rolling up your sleeves in the detail.Confident leading up, down and across — you inspire others through clarity, creativity and momentum.Bonus: experience with MMM or advanced attribution, or exposure to regulated industries such as health, fintech or insurance.Salary & BenefitsCompetitive salary + equity package.High-trust, high-autonomy environment.Professional development allowance and mentorship.Wellness themed talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs and quarterly rooftop partiesPersonal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leaveLocationCentral Sydney, hybrid set upHow to ApplyIf you’re ready to take ownership of growth at scale and make a tangible impact in healthcare, we’d love to hear from you.