Head of Growth (D2C Lead)

Key Responsibilities Own the D2C P&L: Deliver monthly revenue targets with strong unit economics Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks Forecast demand and collaborate with inventory planning, product & operations teams Performance Marketing Leadership: Scale paid media (Meta, Google, YouTube, Affiliates) Drive efficient CAC and channel profitability Build full-funnel strategies - from awareness to conversion to retention Run fast-paced creative and audience experiments Website & Conversion (CRO): Own the complete Shopify experience Improve CVR through UX, landing pages, A/B testing Deploy analytics tools (heatmaps, funnel trackers) CRM, Loyalty & Retention: Build lifecycle journeys across Email, WhatsApp, Push, SMS Drive strong repeat rates and customer engagement Build sophisticated segmentation frameworks Data, Analytics & Insights: Build dashboards for growth KPIs Run cohort analyses; monitor LTV, CAC, retention curves Use insights to iterate on funnels, product mixes, and campaigns Category & Launch Strategy: Lead D2C-first launches for new categories Plan full-funnel launch strategies & gifting calendars Build scalable playbooks with brand & creative teams Team Building & Leadership: Hire, structure, and scale a high-performance growth team Build capabilities across performance marketing, CRM, CRO, analytics, content testing Mentor team members and set up clear KPIs & review rhythms Cross-Functional Collaboration: Work closely with Brand, Design, Product, Operations, CRM & Retail Drive storytelling x performance synergy with creative teamsWhat We’re Looking For 6-+ years of experience in D2C growth, performance marketing, analytics, or e-commerce Proven experience scaling D2C revenue meaningfully Strong analytical and creative instincts Hands-on with performance channels, CRO, website optimisation and CRM Experience building and mentoring teams Bias for action, experimentation, and rapid problem-solving Exposure to fashion/beauty/lifestyle categories is a plus.Skills: leadership,crm,performance marketing,d2c