Head of Growth

Head of Growth (Founding Team)About Hailo:Hailo is a new kind of preventive health platform. Our mission: help people stay healthy for the moments that matter. We combine comprehensive lab testing, science-backed insights, and AI-powered guidance into one simple experience that helps people understand their health, make better choices, and stay ahead of problems — not react to them.The Role:We’re looking for a Head of Growth (Founding Team) to build our go-to-market engine from the ground up. You’ll design and run our early user growth system, turn Hailo’s narrative into a content-led acquisition machine, and own the full funnel from awareness → sign-ups → referrals. This role is for someone who wants to lead strategy and execution, and shape a beloved health brand from the ground up.What You’ll Do:Build and execute Hailo’s pre-launch growth & waitlist strategyOptimise landing pages, sign-up flows and referral mechanicsLead content-led acquisition across IG, TikTok, YouTube Shorts & LinkedInRun structured experiments and small paid tests (Meta, Google) to validate messaging, creative angles and CACSet up lightweight analytics (GA4, UTMs, dashboards) to inform decisionsIdentify and activate micro-influencers and creator partnersReport key traction metrics and feed insights back into brand & productWho You Are:5+ years of experience in growth, performance or digital marketing, ideally in B2C/DTC (health, wellness, or consumer tech is a plus)Proven at owning a funnel: traffic → sign-ups → referralsStrong at content, storytelling and short-form formats (IG/TikTok/LinkedIn)Care about brand & trust — you know tone and clarity matterThrive in experimentation and speed: weekly tests and data-informed decisionsHands-on builder who enjoys creating, testing, and iteratingNative/fluent Dutch + solid EnglishWhy Join Now:We're at a pivotal moment: early product, clear insight, ready to go to marketYour work will define how Hailo is seen, trusted and sharedBuild our growth engine from the ground upMassive creative freedom - no layers, no bureaucracyStart fractional (2-3 days/week) and grow into full-time role as we scaleFounder-level trajectory with meaningful long-term equity for the right personHow to apply:Send a short message via email to gijs@hailo.health:Who you are1-2 examples of growth work you’re proud of (ideally with numbers)Relevant links to products, campaigns or content you’ve helped grow