Head of Growth

⌘Role OverviewThe Head of Growth will report directly to the Global Head of Marketing and play a pivotal role in scaling Timeleft’s global growth engine.You’ll oversee all acquisition, lifecycle, and data-driven growth initiatives — across Paid Acquisition, CRM, Organic (ASO/SEO/Affiliate), and Marketing Analytics — with one clear mission: turn marketing spend into predictable, profitable, and compounding growth.This is not a “maintenance” role. You will take Timeleft from startup to scale-up mode, multiplying our marketing budget from €1M to several million per month, while keeping CAC efficient and growth sustainable.You’ll manage a high-performing team of leads — Paid Lead, Creative Strategist Lead, User Engagement Lead, ASO Lead, and Senior Marketing Data Scientist — and serve as the operational and strategic backbone of the company’s growth trajectory.⌘ Key Responsibilities1. Growth Leadership & StrategyDefine and execute Timeleft’s global growth roadmap across all paid, owned, and organic channels.Translate company goals into actionable acquisition, retention, and revenue growth targets.Lead, coach, and inspire a cross-functional team of 15+ specialists and leads.Build scalable frameworks for testing, forecasting, and growth prioritization.Partner closely with the Head of Marketing (your manager) to align marketing, brand, and growth strategies globally.2. Paid Acquisition & Funnel OptimizationOversee all paid media channels (Meta, TikTok, Google, Apple Search Ads, Snapchat, Reddit).Scale budgets from €1M to multi-million monthly spend while maintaining CAC below €25.Drive funnel optimization: audience segmentation, ad-to-landing flow, conversion rate improvement.Collaborate with Product and Creative to test new onboarding paths, landing pages, and pricing funnels.Build a culture of rapid experimentation and iterative testing (creative, targeting, format, copy).3. CRM, Lifecycle & RetentionOversee lifecycle marketing and CRM strategy (Customer.io – email, push, SMS).Ensure smooth alignment between paid and owned channels to extend LTV and shorten payback periods.Drive personalized, automated, and data-driven engagement journeys.Collaborate with the CRM Team Lead and Data Science to measure incremental CRM impact.4. Organic Growth (ASO, SEO, Affiliate)Manage organic acquisition levers, including App Store Optimization (ASO), SEO, and affiliate programs.Ensure synergy between paid and organic performance to optimize blended CAC.Lead ASO localization, ratings management, and store creative testing across 50+ markets.Launch and scale affiliate frameworks and referral programs to diversify acquisition sources.5. Data, Attribution & Signal EngineeringPartner with the Senior Marketing Data Scientist to build advanced attribution and forecasting models (MMM, MTA).Oversee the MarTech stack (Appsflyer, PostHog, GA4, BigQuery) and ensure signal integrity across platforms.Collaborate with the Data and Engineering teams to strengthen event tracking, conversion APIs, and SKAN reliability.Build dashboards, automate insights, and institutionalize data-driven decision-making across the team.6. Cross-Functional CollaborationWork with the Head of Marketing and Finance to define budget forecasts, payback models, and profitability targets.Align with Product to integrate growth insights into feature roadmap and onboarding UX.Partner with Brand and Creative to ensure high-volume, high-performing creative output.Represent the Growth function in executive meetings and board discussions.⌘ Skills & CompetenciesHard skillsMulti-channel growth strategy & forecastingPaid & organic acquisition managementCRM lifecycle optimizationFunnel building & CROAttribution modeling & MMM/MTAMarTech & signal integrity (Appsflyer, GA4, PostHog)Soft skillsStrategic thinker with operational executionAnalytical and data-obsessedStrong cross-functional leadershipStructured communicator and decision-makerCalm under pressure, outcome-orientedEmpathetic and empowering team leader⌘ Required experienceMust have:8–10+ years in growth or acquisition leadership, ideally in consumer app scale-ups.Proven track record of scaling paid budgets from €1M to €10M+ monthly while maintaining CAC efficiency.Strong expertise in mobile app growth, subscription models, and global acquisition funnels.Mastery of paid media (Meta, TikTok, Google, ASA) and funnel optimization.Deep understanding of LTV:CAC, payback, ROAS, cohort modeling, and attribution.Experience managing multi-disciplinary teams (Paid, CRM, Creative, Data).Hands-on familiarity with Appsflyer, GA4, PostHog, and marketing data pipelines.Analytical mindset, fluent in data interpretation, testing methodologies, and performance storytelling.Fluent English and excellent communication skills.Nice to have:Experience in hyper-growth environments (Genesis, Palta, Vinted, Revolut, or similar).Familiarity with Bayesian modeling, MMM/MTA calibration, and signal optimization.Deep understanding of iOS privacy (ATT, SKAN, CAPI).Experience with ASO, SEO, Affiliate, and Funnel CRO.Technical background or strong collaboration experience with Engineering & Data Science.Passion for consumer products and global scaling.⌘ What’s in it for you?A front-row seat in an exciting, fast-growing start-up.Employee stock options.Be part of the Marketing team and report direct to the Global Head of MarketingThe opportunity to develop your position and responsibilities as Timeleft grows.Take part in Timeleft dinners and see for yourself the impact we have on people's lives.Help fight the loneliness epidemic in big cities.Interview processWe keep things simple, fast, and focused:Resume Screening: We review your application to ensure your skills and experience align with our requirements.Preliminary Questionnaire: Selected candidates receive targeted questions to help us understand your profile, technical background and motivation.Initial Discussion (30 min): A conversation with our hiring team to discuss your experience, career goals, and how they align with our mission at Timeleft.Business Case Global Head of Marketing Interview (30 min): Discussion about your experience, technical skills and how you'd fit with the team.CEO Final Interview: Final discussion.