Head of Marketing (B2B & Executive-Led Content)

We’re reinventing how renters get approved for homes — backed by top-tier VCs, major real estate groups, and one of the fastest-growing operator networks in the U.S.Now we need someone to own the entire marketing engine: brand, content, narrative, distribution, founder presence, and the pulse of the industry. This is our first dedicated marketing leader, and you’ll partner directly with the CEO and Head of Content (who is a rockstar!) to build a brand people pay attention to.This isn’t a “run the marketing calendar” job.This is about shaping culture in real estate + fintech, capturing attention, and turning a new company into a brand operators, investors, and founders talk about.If you’re deeply online, obsessed with great storytelling, and can turn a founder’s voice into content people actually want to engage with — this role is for you.You Will:Own the full marketing stack: narrative, brand, content, press, social, and distribution.10x the CEO and leadership’s presence — ghostwrite sharp, scroll-stopping LinkedIn content.Create real-time content around real estate, technology, and operator culture.Lead and upskill the content team: Head of Content, Podcast Manager, plus future hires.Run our multi-platform engine — LinkedIn, X, TikTok, YouTube, email, website.Turn complicated renter/landlord/fintech concepts into content that feels human, useful, and fun.Produce campaigns and live activations (events, panels, podcast clips, partnerships).Oversee SEO strategy — from keyword mapping to content optimization to technical recommendations, ensuring our content becomes discoverable everywhere it lives.Build a constant stream of ideas that can be shipped fast — before they get stale.Partner with leadership on brand moments, launches, press angles, and category storytelling.Set the creative pace for the team — you move quickly, think strategically, and consistently operate a few steps ahead. When you see opportunities or trends, you run with them, and the team adjusts to your speed.Architect a company-wide content ecosystem — turning teammates into active storytellers. You’ll build prompts, scripts, templates, and creative direction so employees can confidently post on LinkedIn/X each week. Your goal: replicate the HubSpot playbook and create a team-driven distribution flywheel. Reference post:  https://www.linkedin.com/posts/ericlay-virio_most-companies-treat-linkedin-like-a-billboard-activity-7388947614978945024-hBnl/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABo6WHEBomY0OUrzxD7z8JjFvcxq2pBEooEThis is a founder-adjacent, build-it-from-scratch leadership role.You'd fit in well if you:Can write in both “founder voice” and “brand voice” — and make it sound effortless.Are deeply familiar with LinkedIn culture and know how to create content that cuts through.Think in headlines, hooks, frameworks, clips, and memes.Can turn dense research or industry data into something people share and save.Love operating in early-stage chaos where speed > polish and ownership > direction.Have managed creative teams and elevated their bar.Understand B2B distribution and how to grow an executive + company presence.You’re the early-stage marketing operator — the person who naturally sees what to do next and executes without being asked.You learn fast, adapt fast, and think fast — especially when it comes to platform shifts, content trends, and audience behavior.You’ve run marketing for a Seed or Series A/B startup or served as the #2 marketer at a rocketship and are now ready to step into the #1 seat.You consistently generate high-impact ideas, but more importantly, you can execute and ship them faster than the average team can keep up.Skill We LoveGhostwriting for founders and C-level executives.Strong copy instincts — you can write a post that lands.Comfortable directing video, producing content, or giving on-camera guidance.Experience creating viral or high-engagement content in real estate, tech, or finance.Ability to run experiments across LinkedIn, TikTok, X, YouTube Shorts.Familiarity with press cycles, placements, newsletters, and industry media.Bonus: podcast experience or having built your own following/newsletter/media project.Work SetupRemote-first — LATAM preferredEST overlap requiredQuarterly offsites in fun global locationsFast, no-bureaucracy environmentCompensationCompetitive remote salary + opportunity to earn equity based on impactWhy This Role MattersYou won’t just fill a role — you’ll define it. We’re looking for someone whose instincts, speed, and execution set the standard for the entire marketing function.You will shape the voice of our team.You will build the narrative behind a new category.You will create the content people reference, forward, and talk about.You will be the one responsible for turning “a new company” into a brand.You’ll also shape how the entire company shows up online — building a HubSpot-style “content army” that turns every team member into a micro-creator, amplifying our voice 100x.