Closing Date for Applications11th August 2025Salary Range £59,031 - £80,079What is the purpose of this job?The purpose of this role is to develop and manage the delivery of a joined-up national marketing plan to deliver national marketing strategic objectives, national product revenue targets (including Railcard products) and key KPIs across all campaign and project activities.
What can I expect to do in this job? Accountable for the development and delivery of the annual integrated marketing plans combining the national campaign, Railcard, national product and project specific campaign activity to meet agreed KPIsLead the RDG marketing team to ensure alignment and efficient delivery across the various workstreams to meet commercial and campaign objectivesEnsure a robust measurement and evaluation framework is in place across all activityManage marketing budgets, including campaigns and project spend, and identify opportunities for efficiencies and/or optimisation of spendWorking across industry to secure support from key stakeholders and ensure alignment of activity across industry partnersRequirementsSignificant experience at a senior Marketing level leading an effective team through planning, delivery and evaluationProven experience of developing and delivering strategic marketing plans utilising the full marketing mixAbility to collaborate, manage, influence and motivate across organisational boundariesCommercial acumen, excellent negotiation and communication skills.
DesirableKnowledge of or experience working in the rail industryExcellent organisational and project management skills with proven track record of management of large budgetsAbility to challenge convention and understanding of how the different capabilities can be harnessed to support overall business objectivesBenefits30 days annual leave75% reduction on UK rail travel (for work and leisure) - more belowReduced international rail travelInterest free season ticket loanContributory defined benefit pension schemeGive As You Earn schemeSubsidised private medical careHealthcare cash plan schemeEmployee Assistance Programme schemeFlexible working30 weeks full pay for maternity, adoption and shared parental leave (subject to eligibility)Personal Development DaysEmployees may sell up to a maximum of five days' leave.
Employees can buy up to a maximum of five days' leave. These figures will be pro rata for part-time employees
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