Head of Marketing

Responsibilities:(1)Brand- New Geely brand building in Local market- management and ensurance of qualified suppliers, digital agency, advertising agency,Influencers and media to support Geely brand.- planning, management, organization and execution of events, especially the launching event in 2024- Responsible for the brand strategy of Geely with proper positioning in Local market(2)Marketing- generation of annual MKT plan, analysis and update the market and industry information of Local market automotive- target market definition for different segment and portfolio , explore and deep insight into market opportunities - development and implementation of promotion strategy and Customer loyalty.- budget management and work equipment management.- homologate image and process control(3)Digital- generation and implementation of brand CRM - generation of strategies to increase conversion % in digital sales with the Geely distributor network- creation of dashboard to consult the results of leads by distributor and national level- ROI analysis by digital channel- project leader "digital transformation" in business processes at Geely distributors- update of Geely Local market with design thinking methodology - implementation of automatic bot in webside- implementation of surveys by whatsapp API- achievement of implementation of green check in whatsapp API- planning and development of online car purchaseQualification:1. Work experience: 5 years or above Auto Communication experience；2. Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals;3. English can be used as work language.