Head of Marketing

JBM Music — Head of MarketingLocation: Manchester City Centre (on-site)Salary: £40,000–£60,000 per year (dependent on experience)Hours: Full-time, 9:00–17:30 Monday to Friday (weekend availability required for events; midweek days off provided after event weekends)Start Date: November 10thContract: PermanentHolidays: 28 days per year (including public holidays)Benefits: Annual bonus, training & development, access to industry conferences and events, company socials, casual dress, free entry to JBM festivals, midweek days off post-eventAbout JBM MusicJBM Music is one of the UK’s leading independent live event companies, producing some of the nation’s most celebrated festivals and concerts. With over 25 years’ experience in the live music industry, our portfolio includes Reggae Land, Boogietown, Barton Live, and Echoes, as well as a packed calendar of club nights, tours, and special one-off events.We champion both legendary artists and emerging talent across dance, reggae, soul, bass, urban, and live genres, bringing unforgettable music experiences to audiences nationwide.As we scale our portfolio of events and strengthen our brand presence, we’re now seeking a visionary Head of Marketing to lead JBM’s marketing strategy and shape the creative voice of our festivals and live experiences.The RoleAs Head of Marketing, you will be responsible for developing and executing JBM’s full marketing strategy across all festivals and event brands. You’ll lead a growing in-house team, oversee external agencies, and work directly with the Directors to drive audience growth, strengthen brand identity, and deliver record-breaking campaigns.This is a senior role that requires both creative leadership and commercial focus. You’ll combine brand storytelling with data-led decision-making, ensuring each campaign connects authentically with audiences while delivering strong ROI and sustained growth.Key ResponsibilitiesLead strategy and vision for all JBM marketing campaigns — from concept through delivery — across digital, social, outdoor, print, PR, and partnerships.Oversee campaign planning for each event, ensuring timelines, budgets, and deliverables are met.Develop brand identities and tone of voice for each festival and event, ensuring consistency across all platforms.Manage, mentor, and grow the in-house marketing team (designers, execs, content creators, etc.) to achieve high performance and creativity.Coordinate and oversee agencies (PR, media buying, paid social, creative) to ensure cohesive strategy and maximum impact.Build integrated campaign calendars that align with ticketing timelines, artist announcements, and partner activations.Analyse performance metrics (sales, engagement, ROI) to optimise campaigns and report results to Directors.Lead digital strategy, including paid media, influencer collaborations, CRM, SEO, and email marketing.Identify growth opportunities, brand partnerships, and sponsorship alignment to elevate JBM’s reach and revenue.Represent JBM externally at industry events, conferences, and networking opportunities.What We’re Looking ForProven track record of leading marketing for major festivals, events, or entertainment brands (essential)Experience managing six-figure campaign budgets and delivering ROI-focused resultsConfident in brand positioning, creative storytelling, and audience engagementDeep understanding of UK music culture, digital trends, and the festival landscapeExperience managing and inspiring creative and marketing teamsStrong commercial acumen with ability to translate strategy into actionExcellent communication, leadership, and stakeholder management skillsAbility to thrive under pressure in a fast-paced, deadline-driven environmentWillingness to travel and work on-site at events and festivals across the UKQualifications & ExperienceMinimum 5+ years of senior-level marketing experience (ideally within festivals, music, or entertainment)Demonstrable success in digital marketing, PR, brand strategy, and media planningProficiency in Meta Ads Manager, Google Ads, Google Analytics, and CRM toolsStrong presentation and reporting skillsWork ArrangementThis is an on-site position based at our Manchester City Centre office. Travel to festivals, site visits, and partner meetings will be required. Hybrid options may be discussed for the right candidate after probation.How to ApplyPlease send your CV and a cover letter or portfolio showcasing your most successful campaigns to jorge@jbmmusic.com with the subject line: Head of Marketing — ManchesterEarly applications are encouraged; interviews will take place on a rolling basis.