Head of Marketing

Location: US preferred (NYC or Remote across US/EU)Compensation: Up to $180K base + token allocationNovify is partnering with a leading institutional staking network that is redefining how enterprises and individuals access secure, liquid, and compliant staking infrastructure.About the RoleWe’re seeking a Head of Marketing who combines strategic thinking with hands-on execution. You’ll build the marketing foundation from the ground up, defining positioning, crafting institutional narratives, and leading multi-channel campaigns that drive awareness, adoption, and growth.You’ll collaborate closely with leadership on go-to-market milestones, token-related initiatives, and strategic partnerships, ensuring that every campaign aligns with brand and business goals.This role is ideal for someone who has led marketing in institutional fintech or digital assets, and can translate complex technology into clear, compelling messaging for sophisticated audiences.What You’ll DoDefine and own the marketing strategy and roadmap across awareness, content, and growthCraft narratives and campaigns targeting institutional audiences (custodians, funds, ETFs, etc.)Lead execution of campaigns tied to product milestones, fundraising, and token initiativesCreate high-impact marketing materials: press releases, explainers, decks, and social contentDevelop sales collateral and enablement resources to support business development effortsCollaborate on co-marketing with ecosystem partners and contributorsManage content and communication across social and digital channelsMeasure and report on campaign impact and continuously refine strategyWhat We’re Looking For7–10 years of marketing experience in B2B, fintech, or institutional cryptoProven ability to market to sophisticated audiences and drive measurable resultsExperience crafting and executing go-to-market campaigns independentlyExceptional communication and storytelling skills across content formatsComfort working in lean, fast-paced startup environmentsStrategic mindset with the ability to operate tactically when needed(Bonus) Familiarity with staking, tokens, and on-chain ecosystemsWhy ApplyBe the first marketing hire in a category-defining protocolJoin a crypto-native team backed by top-tier investorsShape brand, messaging, and ecosystem presence from day oneCompetitive salary, token allocation, and remote flexibilityPlay a key role in bridging institutional markets and the future of stakingThis search is being run confidentially by Novify.