Head of Marketing

Head of Marketing – New Homes & Developments (UK • UAE • KSA)Dubai-based (with international remit)We’re partnering with a leading international real estate group to appoint a Head of Marketing to shape and lead the full go-to-market engine for premium new homes and off-plan developments across the United Kingdom, United Arab Emirates, and Kingdom of Saudi Arabia.This is a strategic, high-scope leadership role for a marketing leader who thrives at the intersection of brand, demand generation, product launch, and cross-border market nuance. You will be the driving force behind how developments are positioned, promoted, and brought to market—ensuring every launch reaches the right buyers and partners, at the right time, with strong conversion outcomes.The OpportunityYou’ll own the full marketing function across multiple territories, teams, and mandates. Your remit spans:Brand & Positioning: Defining and protecting brand identity across branded and non-branded residences.Go-To-Market Launches: Building compelling project-specific launch strategies—from messaging and creative through to media, PR, events, and sales alignment.Demand Generation: Leading performance marketing, marketing automation, CRM journeys, and digital conversion funnels for both B2C buyers and B2B partner networks.Market Intelligence & Insights: Continually analysing buyer behaviour, price points, regional nuances, and channel performance to drive sharper strategic decisions.Team Leadership: Guiding a multidisciplinary team across brand, content, digital performance, CRM, PR/comms, events, and insights.You’ll be working closely with senior commercial and cross-regional leadership to ensure every project is positioned to accelerate pipeline, conversion, and revenue.What We’re Looking ForYou will likely bring:Significant experience leading marketing for new homes/off-plan, luxury residential, property development, or high-end lifestyle sectors.A blend of brand stewardship and data-driven demand generation expertise.Strength in launching complex, premium real estate or lifestyle products across multiple markets.Leadership ability to build and inspire a T-shaped marketing organisation.Confidence operating with pace, structure, and commercial accountability.Why This Role MattersThis is not simply a marketing oversight role; it is central to how the business enters markets, activates partnerships, and accelerates sales velocity. Your impact will be visible, measurable, and deeply commercial.If you are a senior marketing leader excited by international scope, premium product positioning, cross-market influence, and meaningful commercial outcomes, we would love to hear from you.