Head of Performance Marketing (Part-Time / Fractional)

We’re helping a growth-focused marketing agency find a Head of Performance Marketing (Part-Time / Fractional) to lead high-value client relationships and elevate the agency’s paid media offering.You’ll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms — focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you’ll take ownership of strategy, client communication, and growth initiatives.This role is ideal for a senior performance marketer who combines strategic vision with deep technical understanding — confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.Part-Time: 2–3 days/week (~10–20 hours/week, with potential to scale to full-time)Schedule: GMT/BST hours (with some overlap with early US hours preferred)Location: Fully Remote (PH & South Africa-based candidates are preferred)Engagement: Independent ContractorStart Date: ASAPRate: $600-$1600/month (based on a 10-hour workweek, depending on level of experience)Key ResponsibilitiesStrategic LeadershipDevelop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performanceCreate and test new campaign frameworks tailored to audience segments by industry or lifecycle stageIdentify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sourcesConduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomesDesign and refine attribution frameworks for complex sales cyclesClient Service & Relationship ManagementServe as the primary strategic advisor to senior client stakeholdersLead strategy calls, present insights, and proactively identify optimization opportunitiesBuild trusted client relationships through transparent communication and consistent value deliveryEnsure clarity, confidence, and reliability in every client interactionTeam Leadership & CollaborationPartner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomesReview and refine campaign structures, briefs, and reporting to uphold high-quality standardsMentor internal team members, helping strengthen the agency’s performance marketing expertisePerformance & ReportingOwn accountability for improving lead quality and ROI while maintaining or scaling lead volumeDeliver actionable monthly and quarterly reports highlighting insights and growth opportunitiesTrack and optimize key metrics — CPL, conversion rates, CAC, and ROIRequirements8–10+ years of experience in performance marketing, including senior-level strategy rolesProven success managing £100k+/month ad budgets (ideally £150k+), with documented resultsStrong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channelsAnalytical mindset with advanced understanding of campaign attribution and funnel performanceExcellent communication and presentation skills — able to engage confidently with C-level stakeholdersExperience managing high-value client relationships in agency environmentsProven ability to balance strategic oversight with hands-on optimizationNice-to-HavesExperience with B2B, higher education, or long sales-cycle campaignsFamiliarity with UK/US client accounts and international campaign deliveryBackground in launching new paid media channels and scaling them from pilot to major revenue sourcesExperience coaching or mentoring PPC and performance teamsRecruitment ProcessInitial Interview Client InterviewTask AssessmentFinal Interview (Client)Offer & OnboardingPowered by JazzHR51uMooHo5f