Head of Product Marketing, DeepBook

Mysten Labs believes that decentralized and open protocols are the bedrock of the internet of value. This is why at Mysten Labs, we are creating foundational infrastructure to accelerate the adoption of decentralized protocols based on blockchain technologies.DeepBook is the decentralized liquidity engine, enabling seamless trading and liquidity across the next generation of decentralized finance (DeFi) applications. Built to deliver institutional-grade performance and composability, DeepBook empowers developers, traders, and protocols to leverage a shared, high-speed order book infrastructure.The Head of Product Marketing for DeepBook Protocol will lead all aspects of marketing, communications, and ecosystem positioning for DeepBook and its associated DeFi initiatives. This is a senior leadership position responsible for developing product narratives, managing go-to-market execution, and driving adoption across both institutional and retail audiences.You will collaborate closely with product, partnerships, engineering, and ecosystem teams to ensure DeepBook’s story is clearly communicated and consistently reinforced across all touch points. This role requires a deep understanding of financial markets, trading systems, and DeFi primitives, coupled with exceptional storytelling and executional capabilities.Strategy & LeadershipDevelop and own the overall marketing strategy and brand positioning for DeepBook, ensuring alignment with ecosystem goals and growth milestones. Drive global awareness, adoption, and engagement across key user segments, including traders, developers, and protocols. Collaborate cross-functionally with product, business development, and engineering teams to translate technical innovation into compelling narratives and campaigns. Serve as the primary marketing lead for DeepBook, overseeing all major campaigns, launches, and community engagement initiatives. Product Marketing & Go-to-MarketLead product marketing initiatives, including market research, audience segmentation, messaging frameworks, and competitive positioning. Develop clear and differentiated value propositions, product narratives, and use cases tailored to DeFi-native and institutional audiences. Execute coordinated product and ecosystem launches across content, PR, community, and social channels. Track and interpret DeFi trends, user behavior, and market data to continuously refine positioning and strategy. Ecosystem & GrowthBuild and nurture DeepBook’s brand presence across DeFi, institutional finance, and developer communities. Partner with ecosystem teams on liquidity incentives, partnerships, and community programs to accelerate protocol adoption. Collaborate with DeFi product and engineering teams to support the launch and marketing of complementary products, including Hashi, DeFi incentives, moonshots, and other ecosystem initiatives. Contribute to broader strategic efforts on stablecoins, tokenization, and financial product innovation, as relevant. Qualifications:8+ years of experience in product marketing, growth, or brand strategy for technical or financial products. Strong familiarity with DeFi, trading, and on-chain financial systems, with proven ability to communicate to technically sophisticated audiences. Deep understanding of liquidity systems, DEXs, and DeFi market structure. Exceptional written and verbal communication skills; ability to simplify and convey complex financial concepts. Proven experience developing GTM strategies and executing high-impact campaigns end-to-end. Comfortable operating autonomously in a fast-paced, distributed environment. Prior experience in crypto, fintech, or capital markets strongly preferred. Experience building and managing marketing teams is a plus. Employment is contingent upon the successful completion of a background check, which may include verification of employment history, education credentials, criminal history, and other relevant information.Regarding the recent rash of technology job scams: Be aware that emails from genuine Mysten Labs group recruiters will always come from the @mystenlabs.com domain or related subdomains (e.g., mystenlabs.com/careers). Remember: you can always verify positions on our job boards at www.mystenlabs.com/careers.To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.Our team is remote first and we are hiring across the world. Here at Mysten Labs, you’ll be joining a world-class team with tremendous growth potential as we bring the next billion users to web3. We raised a $300M Series B round from top Silicon Valley led venture funds like Jump Crypto, Andreessen Horowitz (a16z), Binance Labs, Redpoint, Lightspeed, Coinbase Ventures, Electric Capital, Standard Crypto, NFX, Slow Ventures, Scribble Ventures, Samsung Next, Lux Capital, among other investment firms and strategic partners. Come join us and build the future of web3!Compensation Range: $160K - $240K